Mega-Producer Results in Commercial Real Estate: A Blueprint for Success / Edition 1

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Overview

Finally — a working blueprint for real estate professionals to successfully enter or transition into commercial real estate. Bob Herd provides a personal handbook reference for those contemplating the switch into commercial real estate with stories and advice from someone in the field. Part One deals with the many aspects of commercial real estate - getting started, making the switch, training, client acquisition techniques, specializations, property valuation methods, tax consequences, a 5-year plan, listing proposals, purchases contracts, success patterns of high-producing commercial agents, and two interviews with veteran commercial brokers. Part Two dives into investment types with single-family homes and condos, apartment complexes, office buildings, retail shopping centers, mini-storage facilities, land sales, and mobile home parks.

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Product Details

  • ISBN-13: 9780324314090
  • Publisher: Oncourse Learning Publishing
  • Publication date: 5/15/2007
  • Edition description: 1ST
  • Edition number: 1
  • Pages: 192
  • Product dimensions: 5.50 (w) x 8.40 (h) x 0.10 (d)

Meet the Author

Robert L. Herd has significant experience in real estate office management having been a licensed California broker since 1974 and holds the Certified Real Estate Brokerage Manager (CRB), Certified Residential Specialist (CRS), and Graduate, REALTORS Institute (GRI) designations. Following his first management position in Burlingame, CA, he opened his own company, a Century 21 franchise and earned every honor Century 21 offered over the next several years. He later sold the company in the mid 80's and began working as a branch manager for one of the larger residential firms eventually managing over 84 sales associates at one time. Bob has held Branch Manager positions for three of the top California companies including Coldwell Banker, Cornish & Carey and Fox & Carskadon where he also held a Regional Manager's position prior to its sale to the National Realty Trust. Bob is currently a branch manager for Coldwell Banker Residential Brokerage and can be contacted at rlherd@comcast.net.

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Table of Contents

PART ONE: ALL ABOUT COMMERCIAL REAL ESTATE. 1. Getting Started - It's Decision Time. 2. Why Commercial Instead of Residential Real Estate? 3. Train Yourself Thoroughly — Learn! Learn! Learn! 4. Client Acquisition Techniques. 5. The Advantage of Specialization. 6. Property Valuation Methods and Tax Consequences. 7. The Five-Year Business Plan. 8. The Listing Proposal. 9. Writing the Purchase Contract. 10. Conversations with Two Veteran Commercial Brokers. 11. Success Patterns of High-Producing Commercial Agents. PART TWO: INVESTMENT TYPES. 12. Single Family Homes and Condominiums. 13. Apartment Complexes, Large and Small. 14. Office Buildings. 15. Retail Shopping Centers. 16. Mini-Storage Facilities. 17. Single Tenant, NNN Leased Investments. 18. Land Sales. 19. Mobile Home Parks. Appendix. Readings.

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