Megamedia Shakeout: The Inside Story of the Leaders and the Losers in the Exploding Communications Industry

Overview

Megamedia Shakeout The biggest thing to hit the business worldsince Henry Ford introduced assembly-line production is the conceptof megamedia—the merging of the computer, telephone, software,entertainment, and cable TV industries. The technologicalconvergence of companies from all corners of business has sparkedthe most sensational corporate shakeouts in history. Now in anengrossing tale of big ideas, big egos, and the billions to be wonor lost in the exploding communications industry, USA Todayreporter Kevin ...

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Overview

Megamedia Shakeout The biggest thing to hit the business worldsince Henry Ford introduced assembly-line production is the conceptof megamedia—the merging of the computer, telephone, software,entertainment, and cable TV industries. The technologicalconvergence of companies from all corners of business has sparkedthe most sensational corporate shakeouts in history. Now in anengrossing tale of big ideas, big egos, and the billions to be wonor lost in the exploding communications industry, USA Todayreporter Kevin Maney spins an insightful account which includes:

  • Predictions of the five biggest winners and the five biggestlosers in megamedia in the next few years
  • Vivid personality portraits of media moguls at the top of thisnew industry including Ray Smith (Bell Atlantic), Robert Allen(AT&T), Frank Biondi (Viacom), John Malone (TCI), Bill Gatesand Nathan Myhrvold (Microsoft), Lew Platt (Hewlett-Packard), BarryDiller, Ted Turner, and more
  • Profiles exploring the current and future direction of many ofthe world’s leading companies including Time Warner,Microsoft, Disney, Intel, and IBM
Writing in a taut, hard-driving journalistic style, Maney takes usbehind the scenes at leading companies for the first inside look atthe shakeout in the communications industry. Megamedia Shakeoutcuts through the hype to bring us a bold vision of the future and aclear-sighted, practical assessment of the exciting business andinvestment opportunities being opened up by the communicationsrevolution. Kevin Maney has been chronicling the communicationsrevolution for several years now, and he has interviewed all thekey players involved. In this book, he pieces together a coherentpicture of where the industry is headed, explains the technologiesinvolved, and offers a highly plausible vision of what the futurewill look like.

In this behind-the-scenes look at the major personalities and companies in the rapidly evolving and explosive communications industry, Maney makes bold predictions about the companies, individuals, and industries, providing insightful assessments of each company's vision, current position, and potential for success or failure.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
USA Today reporter Maney believes that a new industry, ``megamedia,'' is emerging from the melding of television, telephones, computers, entertainment and communications. In an in-depth, savvy guide for inquisitive laypersons, investors, consumers, entrepreneurs and employees, he surveys the rapid-fire mergers, deals, trends, chief hurdles, top executives and key companies in a field that arguably has brought AT&T, Disney, IBM, Viacom, Microsoft and Tele-Communication Inc. (TCI) within the same megamedia arena. Interactive TV, video phone calls, long-distance schooling, wireless phones and videoconferencing via personal computer will soon become commonplace, Maney predicts, as megamedia evolves, telephones, televisions, PCs and their hybrids will borrow features from one another and will be served by the same networks, he adds. The core of this book consists of incisive, often biting assessments of some two dozen companies, among them Apple, Sony, Intel, Time Warner, NYNEX, Oracle and Knight-Ridder. (May)
Barbara Jacobs
Both hope and hype seem to define any news or commentary about the information superhighway. "USA Today" reporter Maney entertainingly delivers some serious inside information about the media industry, its players, Uncle Sam, and the egos involved. Easy to read and jargon free, his account begins with a specific segment of megamedia--telephones and computers, for instance--then proceeds to detail in depth the past and future strategies of the premier company within that field, after which come outlines of the strengths and weaknesses of the other participants.
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Product Details

  • ISBN-13: 9780471107194
  • Publisher: Wiley
  • Publication date: 4/17/1995
  • Edition number: 1
  • Pages: 358
  • Product dimensions: 6.42 (w) x 9.57 (h) x 1.14 (d)

Meet the Author

Kevin Maney is a reporter for the "Money" section of USA Today. His business column regularly appears in USA Today and, via the Gannett News Service, 25 other newspapers, including the Seattle Times and the Detroit News. Over the past few years, Mr. Maney has produced more than 30 cover stories on the subject of technological convergence for USA Today.

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Table of Contents

Companies Gone Mad.

The Mythical Compuphonavision Set.

Bell-Heads No More: The Telephone Industry.

How Many Channels Did You Say?

The Cable-TV Industry.

Making it Sing and Dance: The Media and EntertainmentIndustries.

The Most Valuable Asset on Earth: The Long-Distance CommunicationsIndustry.

Making it Work: The Software Industry.

Gotta See Past the Keyboard: The Computer Industry.

Cutting the Cord: The Wireless Industry.

The Grab Bag.

Out on a Limb.

Index.

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