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Megatrends 2010: The Rise of Conscious Capitalism
     

Megatrends 2010: The Rise of Conscious Capitalism

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by Patricia Aburdene
 

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Megatrends 2010 launched the global phenomenon of Conscious Capitalism by describing the seven trends that comprise Conscious Capitalism:
1. The Power of Spirituality. Led by CEOs, spirituality is coming to organizations.
2. The Dawn of Conscious Capitalism: Top companies succeed by honoring all stakeholders, not just shareholders.
3. Leading from

Overview

Megatrends 2010 launched the global phenomenon of Conscious Capitalism by describing the seven trends that comprise Conscious Capitalism:
1. The Power of Spirituality. Led by CEOs, spirituality is coming to organizations.
2. The Dawn of Conscious Capitalism: Top companies succeed by honoring all stakeholders, not just shareholders.
3. Leading from the Middle. Business now recognizes that “ordinary” managers are the secret to sustainable success.
4. Spirituality in Business. People are no longer willing to “check” their deeply-held values at the office door.
5. The Values-driven Consumer. Conscious shoppers are a multi-billion dollar market. How does a business reach them?
6. The Wave of Conscious Solutions. Coming to a firm near you: meditation, yoga, Heart Math, Forgiveness Training—and their surprising economic benefits.
7. The Socially Responsible Investing Boom. As investors grow more skeptical of traditional funds, many are flocking to greener investment options.
Once in a great while, a book challenges conventional wisdom and opens the floodgates to the future. Megatrends 2010’s focus on both meaning and the bottom line celebrates the demise of Business As Usual and the birth of Conscious Capitalism.

Editorial Reviews

From the Publisher

"Right on the mark. Read it, enjoy it, and feel uplifted by it." --Amy Domini, Founder, CEO, Domini Social Investments

"Right on the mark. Read it, enjoy it, and feel uplifted by it." --Amy Domini, Founder, CEO, Domini Social Investments

"Patricia Aburdene shows you how to capitalize on the trends transforming business." --Deborah Meyer, Vice President Lexus Marketing, Toyota Motor Company

"Megatrends 2010 provides incontrovertible proof that doing good and giving back pays off for everyone. This book is thrilling." --Christiane Northrup, MD, author of Mother-Daughter Wisdom

"If you want the 'Big Picture' on the changes rocking business, this book is for you." --Dave Stangis, Director, Corporate Responsibility, Intel Corporation

Product Details

ISBN-13:
9781939116499
Publisher:
Waterfront Digital Press
Publication date:
09/23/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Sales rank:
841,390
File size:
1 MB

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Megatrends 2010: The Rise of Conscious Capitalism 3 out of 5 based on 0 ratings. 2 reviews.
Guest More than 1 year ago
If you were to read three books that delivered the most accurate insight into the pulse of the business industry in the last few decades, they would have to be Megatrends, Megatrends 2000 and now Megatrends 2010. Megatrends, published in 1982, predicted what authors Aburdene and Naisbitt termed the ¿information economy¿. In 1990, this husband and wife team went a step further with Megatrends 2000 and forecast the massively technology-driven age of the internet and its far-reaching consequences. Megatrends 2010, written solely by Patricia Aburdene, asserts that business will not be driven by external, social, or technological forces so much as 'the internal dimension of change'. What she's predicting is a spiritual megatrend that will define and take firm hold of business as we know it. Aburdene's projected megatrend looks at ethics, values and spirituality in business as well as socially-responsible investing. It explains why firms are taking a stand for corporate social responsibility and why so many people are choosing to buy from companies who share or reflect their values and lifestyle choices. She sees both new- economy and old-guard companies alike, tapping into the ¿rise of conscious capitalism¿ in order to do any or all of the following: clean up the corporate image, save the environment, help the less fortunate, and, of course, boost the bottom line.? ? What I find most heartwarming about Aburdene¿s inspired vision is the overwhelming numbers of dedicated meditation practices popping up in corporation after corporation, in large and small companies all over North America. A trend she sees growing and deepening. Ahhh...
Guest More than 1 year ago
I scanned the book before I bought it. Next time I will be more careful. The ¿Megatrends¿ in the title was a major selling point. I expected the same degree of scholarship, insight, and analysis as the previously titled books. I was wrong. Using ¿Megratrends¿ in the tile is, in my opinion - false advertising. This book is a disappointment. The topic of corporate responsibility is critical. Too bad that the book ignores the solid research in the field.