Megatrends for Women: From Liberation to Leadership

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From "good ole boy" politics to the medical establishment, from organized religion to professional sports, the women of the 1990s are challenging and overturning the male-dominated status quo, reintegrating female values and perspectives and recasting the social, political and economic megatrends of the day. In Megatrends for Women, Patricia Aburdene and John Naisbitt, the internationally respected social forecasters who gave us the number one bestsellers Megatrends and Megatrends 2000, now outline the ways women...
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Overview

From "good ole boy" politics to the medical establishment, from organized religion to professional sports, the women of the 1990s are challenging and overturning the male-dominated status quo, reintegrating female values and perspectives and recasting the social, political and economic megatrends of the day. In Megatrends for Women, Patricia Aburdene and John Naisbitt, the internationally respected social forecasters who gave us the number one bestsellers Megatrends and Megatrends 2000, now outline the ways women are transforming every sector of contemporary life. Drawing on a wealth of data on social change, they offer example after example of women making a difference as CEO's, athletes and political and spiritual leaders. The women's movement has reached "critical mass" say Aburdene and Naisbitt, the point at which a trend becomes a megatrend. There may be setbacks, but women's march toward equality will henceforth become unstoppable. Chapter by chapter Megatrends for Women documents the sweeping changes women need to be aware of to be empowered now and in the future:. A record number of women candidates are seeking political office; a woman will be president of the United States by 2004;. Women-owned businesses employ as many people as all the Fortune 500 companies put together;. From homelessness to the environment, from population control to drug abuse and crime, women are asserting a leadership role in finding the solutions to the most intractable social problems;. Women dominate in six of the seven most popular fitness activities; at the 1992 Winter Olympics, women won all five of the U.S. gold medals;. Forty to fifty million women will undergo menopause in the next two decades; as activists, they will revolutionize medicine's approach to breast cancer and heart disease;. Whether theologians, nuns or New Agers, women are transforming both religion and spirituality by rejecting the notion of a male divinity and embracing the archetype of the Great Goddes

The revised, updated edition of this bestseller documents the tremendous strides made and empowerment achieved by women in politics, medicine, commerce, religion, athletics, and other areas of public life since the onset of the '90s.

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Editorial Reviews

Publishers Weekly - Publisher's Weekly
Women's liberation, according to this relentelessly upbeat manifesto, has become an unstoppable movement, and women, though not yet fully liberated, are building a new social order. The authors, who previously collaborated on Megatrends and Megatrends 2000, contend that women in business are creating a new anti-authoritarian leadership style that empowers employees. They prediet an upsurge of women in politics and forecast that in the 1990s women will break through to top corporate posts and no longer follow clothing fashions. They envisage women's medical issues rising to the top of the nation's health-care agenda and claim that women are revolutionizing organized religion by reintegrating female values. Sprinkled with tidbits of useful information and highlighting entrepreneurial and professional areas where women may venture in the '90s, this often superficial survey is likely to be a bestseller. 300,000first printing;first serial to Glamour; BOMC and QPB alternates; Fortune Book Clubfeatured alternate; author tour. (Oct.)
Kirkus Reviews
The wife/husband team responsible for Megatrends 2000 (1989) and Re-Inventing the Corporation (1985) furnishes another slick set of socioeconomic forecasts. Aburdene and Naisbitt offer women (and the men who come in contact with them) upbeat assertions on the increasingly influential roles that women are playing and will play in the world's affairs. Taking for granted the achievement of critical mass in venues ranging from elective office through the workplace, the authors argue that women are changing the world—and for the better, because the flow is toward caring, collaboration, and compassion, not female chauvinism or oppression. In their sunny- side-up inventory of the major forces women are harnessing, Aburdene and Naisbitt touch most of the obvious bases—business, education, family, fashion, health care, pay equity, politics, social activism, even sports. In their accessible and anecdotal text, moreover, they are as apt to tender jarring asides as conventional commentary—for example, characterizing organized religion as "the most sexist institution in history," with the military a close second. They also include an over-the-top chapter on the revival of goddess myths in the West. For the most part, though, Aburdene and Naisbitt focus on mainstream issues that are of concern to men as well as women. An accentuate-the-positive audit that, though longer on breadth than depth, smartly documents potentially earth-shaking swings in the balance of female/male power.
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Product Details

  • ISBN-13: 9780449908259
  • Publisher: Random House Publishing Group
  • Publication date: 11/23/1993
  • Edition description: 1st Ballantine Books ed., Rev. and updat
  • Edition number: 1
  • Pages: 416
  • Product dimensions: 5.50 (w) x 8.24 (h) x 0.99 (d)

Table of Contents

Acknowledgments
Introduction
1 Women in Politics: The Road to the U.S. Presidency 3
2 The Sporting Life 33
3 Women at Work: Opportunity, Leadership and Balance 61
4 To Hell with Sexism: Women in Religion 108
5 The Menopause Megatrend 128
6 Collaborative Couples 165
7 Fashion: Top Down to Bottom Up 188
8 The Family Revival 216
9 The Goddess Reawakening 243
10 Save the World: Women as Social Activists 265
11 Women in the New World Order 302
Conclusion 319
Notes 327
Index 371
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