Meggs' History of Graphic Design / Edition 5

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Note from the publisher: 

The Interactive Resource Center is an online learningenvironment where instructors and students can access the toolsthey need to make efficient use of their time, while reinforcingand assessing their understanding of key concepts for successfulunderstanding of the course. An access card with redemption codefor the online Interactive Resource Center isincluded with all new, print copies or can bepurchased separately.    (***If you rent or purchase aused book with an access code, the access code may have beenredeemed previously and you may have to purchase a new access code- ISBN: 9781118922248).

The online Interactive Resource Center containsresources tied to the book, such as:

Interactive Resources: 

  • Flashcards featuring images from book for image identificationself-study 
  • Self-test assessment by chapter 
  • Image Gallery featuring key designers and their work

Downloadable Resources: 

  • Indices of key terms and people

***Winner of the First-Ever QED (Quality, Excellence, Design) awardby Digital Book World***
This is the unrivaled, comprehensive, and award-winning referencetool on graphic design recognized for publishing excellence by theAssociation of American Publishers. Now, this Fifth Edition ofMeggs' History of Graphic Design offers even more detail andbreadth of content than its heralded predecessors, revealing a sagaof creative innovators, breakthrough technologies, and importantdevelopments responsible for paving the historic paths that definethe graphic design experience. In addition to classic topics suchas the invention of writing and alphabets, the origins of printingand typography, and postmodern design, this new Fifth Editionpresents new information on current trends and technologiessweeping the graphic design landscape—such as the web,multimedia, interactive design, and private presses, thus addingnew layers of depth to an already rich resource.

With more than 1,400 high-quality images throughout—manynew or newly updated—Meggs' History of Graphic Design, FifthEdition provides a wealth of visual markers for inspiration andemulation. For professionals, students, and everyone who works withor loves the world of graphic design, this landmark text willquickly become an invaluable guide that they will turn to again andagain.

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Product Details

  • ISBN-13: 9780470168738
  • Publisher: Wiley
  • Publication date: 11/22/2011
  • Edition description: New Edition
  • Edition number: 5
  • Pages: 624
  • Sales rank: 78,959
  • Product dimensions: 8.70 (w) x 11.00 (h) x 1.60 (d)

Meet the Author

The late Philip B. Meggs was a designer, educator, andauthor. He was School of the Arts Research Professor, CommunicationArts and Design Department, at Virginia Commonwealth University;visiting faculty at Syracuse University and the National College ofArt and Design in Dublin, Ireland; and contributing editor toPrint magazine. He authored more than a dozen books and 150articles and papers on design and typography, including a sectionon graphic design in Encyclopedia Britannica. He wasinducted into the Art Directors Hall of Fame and received itsEducator's Award for lifetime achievement and significantly shapingthe future of the fields of graphic design education and writing.

Alston W. Purvis is Professor of Graphic Design at theBoston University College of Fine Arts. During his career, he hasworked as an instructor at The Cooper Union and the Royal Academyof Fine Arts at The Hague. His photographs have been exhibited inAmsterdam, London, New York, and Paris. He is the author ofDutch Graphic Design: 1918–1945 and H. N.Werkman; and coauthor of Graphic Design 20th Century; ACentury of Posters; Wendingen: A Journal for the Arts1918–1932; Creative Type; Dutch Graphic Design: A Century ofInnovation; Jan Tschichold: Posters of the Avant Garde; Posters NL;Jan Tschichold, Master Typographer: His Life, Work and Legacy; TheBallets Russes and the Art of Design; and Type: A VisualHistory of Typefaces and Graphic Styles.

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Table of Contents

Preface  VI

Preface to the First Edition VIII

Acknowledgments X

Part I The Prologue to Graphic Design
The visual message from prehistory through the medieval era

01 The Invention of Writing 6

02 Alphabets 22

03 The Asian Contribution 34

04 Illuminated Manuscripts 46

Part II A Graphic Renaissance
The origins of European typography and design for printing

05 Printing Comes to Europe 68

06 The German Illustrated Book 80

07 Renaissance Graphic Design 98

08 An Epoch of Typographic Genius 122

Part III The Bridge to the Twentieth Century
The Industrial Revolution: The impact of industrial technologyupon visual communications

09 Graphic Design and the Industrial Revolution 144

10 The Arts and Crafts Movement and Its Heritage 176

11 Art Nouveau 196

12 The Genesis of Twentieth-Century Design 232

Part IV The Modernist Era
Graphic design in the first half of the twentieth century

13 The Influence of Modern Art 256

14 Pictorial Modernism 276

15 A New Language of Form 298

16 The Bauhaus and the New Typography 326

17 350 The Modern Movement in America 350

Part V The Age of Information
Graphic design in the global village

18 The International Typographic Style 372

19 The New York School 390

20 Corporate Identity and Visual Systems 412

21 The Conceptual Image 436

22 Postmodern Design 460

23 National Visions within a Global Dialogue 482

24 The Digital Revolution—and Beyond 530

Epilogue 572

Bibliography 574

Image Credits 582

Index 586

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Customer Reviews

Average Rating 3.5
( 14 )
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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted April 19, 2013

    Outstanding History of Graphic Design

    This book is far, far, far exceeding the minimal expectations I had for it. How? It is not dry. It is entertaining, informative, interesting, thorough, and VERY inclusive.
    Beginning with wall paintings in the caves of France and transiting through to the internet and mobile apps, I read 100 stories I've never seen before (and I've been in graphics for 30 years).
    This version works well as an ebook providing access to images, charts, and samples of topics being discussed. The pages fly by.
    If you were to pretend this were not a classroom text, this reads as a historic novel of graphic design over the centuries in fascinating detail. If you were to pretend this were a novel, the personalities, geniuses, artists, and scholars come to life in proud fashion.
    As someone involved in graphic art and design for 30 years, I am delighted with this book!! A good read and a great resource!!!

    1 out of 1 people found this review helpful.

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  • Posted November 24, 2011

    Inspiring History Lesson for Designers

    This book is incredible. If you are a graphic designer, I highly recommend it for your library of inspiration and resource.

    Meggs' History of Graphic Design provides such rich history and insight into the world of expression through visual communication. It starts with cave drawings and the origins of the Alphabet to the new digital age and everything in between.

    I was surprised to learn how much of our ancestors' findings are used to this day, including origins of font names, and basic printing methods.

    The book also goes into explicit detail on how visual evolution was, and still is, so profoundly affected by world economics, war and revolution.

    Of course, a book of this caliber would not be complete without images and succinct footnotes. Great to flip through for design inspiration.

    If anyone thinks we just "make things pretty" or "doodle all day", well, they're probably just jealous. However, if you want to put them in their place, hand them this resource. This book truly makes me proud to be a graphic designer.

    1 out of 1 people found this review helpful.

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  • Posted November 18, 2011

    Great Design Resource

    As a design professional, this compendium is a great source of inspiration and insight. Well worth the investment and you'll enjoy it for years to come. Add this to your library as soon and you can and hopefully someday you'll be able to add your own chapter. - Bill

    1 out of 1 people found this review helpful.

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