Meggs' History of Graphic Design / Edition 5

Meggs' History of Graphic Design / Edition 5

4.7 3
by Philip B. Meggs, Alston W. Purvis
     
 

ISBN-10: 0470168730

ISBN-13: 9780470168738

Pub. Date: 11/22/2011

Publisher: Wiley

Meggs' History of Graphic Design is the unrivaled, comprehensive reference tool for graphic designers and students that was heralded as a publishing landmark by the Association of American Publishers, who awarded it a coveted award for publishing excellence. Due to the constantly changing world of design and computer-generated graphics, a revised edition of…  See more details below

Overview

Meggs' History of Graphic Design is the unrivaled, comprehensive reference tool for graphic designers and students that was heralded as a publishing landmark by the Association of American Publishers, who awarded it a coveted award for publishing excellence. Due to the constantly changing world of design and computer-generated graphics, a revised edition of this landmark text is essential for students and designers alike. The Fifth Edition includes updated images, as well as new information on current graphic design trends and technologies, such as web, multi-media, interactive design, and private presses.

Product Details

ISBN-13:
9780470168738
Publisher:
Wiley
Publication date:
11/22/2011
Edition description:
New Edition
Pages:
624
Sales rank:
104,113
Product dimensions:
8.70(w) x 11.00(h) x 1.60(d)

Table of Contents

Preface  VI

Preface to the First Edition VIII

Acknowledgments X

Part I The Prologue to Graphic Design
The visual message from prehistory through the medieval era

01 The Invention of Writing 6

02 Alphabets 22

03 The Asian Contribution 34

04 Illuminated Manuscripts 46

Part II A Graphic Renaissance
The origins of European typography and design for printing

05 Printing Comes to Europe 68

06 The German Illustrated Book 80

07 Renaissance Graphic Design 98

08 An Epoch of Typographic Genius 122

Part III The Bridge to the Twentieth Century
The Industrial Revolution: The impact of industrial technology upon visual communications

09 Graphic Design and the Industrial Revolution 144

10 The Arts and Crafts Movement and Its Heritage 176

11 Art Nouveau 196

12 The Genesis of Twentieth-Century Design 232

Part IV The Modernist Era
Graphic design in the first half of the twentieth century

13 The Influence of Modern Art 256

14 Pictorial Modernism 276

15 A New Language of Form 298

16 The Bauhaus and the New Typography 326

17 350 The Modern Movement in America 350

Part V The Age of Information
Graphic design in the global village

18 The International Typographic Style 372

19 The New York School 390

20 Corporate Identity and Visual Systems 412

21 The Conceptual Image 436

22 Postmodern Design 460

23 National Visions within a Global Dialogue 482

24 The Digital Revolution—and Beyond 530

Epilogue 572

Bibliography 574

Image Credits 582

Index 586

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Meggs' History of Graphic Design 4.7 out of 5 based on 0 ratings. 3 reviews.
Anonymous More than 1 year ago
This book is far, far, far exceeding the minimal expectations I had for it. How? It is not dry. It is entertaining, informative, interesting, thorough, and VERY inclusive. Beginning with wall paintings in the caves of France and transiting through to the internet and mobile apps, I read 100 stories I've never seen before (and I've been in graphics for 30 years). This version works well as an ebook providing access to images, charts, and samples of topics being discussed. The pages fly by. If you were to pretend this were not a classroom text, this reads as a historic novel of graphic design over the centuries in fascinating detail. If you were to pretend this were a novel, the personalities, geniuses, artists, and scholars come to life in proud fashion. As someone involved in graphic art and design for 30 years, I am delighted with this book!! A good read and a great resource!!!
AndreaP More than 1 year ago
This book is incredible. If you are a graphic designer, I highly recommend it for your library of inspiration and resource. Meggs' History of Graphic Design provides such rich history and insight into the world of expression through visual communication. It starts with cave drawings and the origins of the Alphabet to the new digital age and everything in between. I was surprised to learn how much of our ancestors' findings are used to this day, including origins of font names, and basic printing methods. The book also goes into explicit detail on how visual evolution was, and still is, so profoundly affected by world economics, war and revolution. Of course, a book of this caliber would not be complete without images and succinct footnotes. Great to flip through for design inspiration. If anyone thinks we just "make things pretty" or "doodle all day", well, they're probably just jealous. However, if you want to put them in their place, hand them this resource. This book truly makes me proud to be a graphic designer.
BillHart More than 1 year ago
As a design professional, this compendium is a great source of inspiration and insight. Well worth the investment and you'll enjoy it for years to come. Add this to your library as soon and you can and hopefully someday you'll be able to add your own chapter. - Bill