Meggs' History of Graphic Design / Edition 5

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Overview

Meggs' History of Graphic Design is the unrivaled, comprehensive reference tool for graphic designers and students that was heralded as a publishing landmark by the Association of American Publishers, who awarded it a coveted award for publishing excellence. Due to the constantly changing world of design and computer-generated graphics, a revised edition of this landmark text is essential for students and designers alike. The Fifth Edition includes updated images, as well as new information on current graphic design trends and technologies, such as web, multi-media, interactive design, and private presses.
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Product Details

  • ISBN-13: 9780470168738
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 11/22/2011
  • Edition description: New Edition
  • Edition number: 5
  • Pages: 624
  • Sales rank: 103,713
  • Product dimensions: 8.70 (w) x 11.00 (h) x 1.60 (d)

Meet the Author

The late PHILIP B. MEGGS was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing.

ALSTON W. PURVIS is Associate Professor of Graphic Design at Boston University. During his career, he has worked as an instructor at The Cooper Union and at the Royal Academy of Fine Arts at The Hague. His photographs have been exhibited in Amsterdam, London, New York, and Paris. He is the author of Dutch Graphic Design, 1918–1945 (Wiley) and H. N. Werkman; and coauthor of Graphic Design 20th Century; A Century of Posters; and Wendingen: A Journal of Arts 1918–1932.

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Table of Contents

Foreword.

Preface to the First Edition.

Preface to the Fifth Edition.

Acknowledgements.

Part I.

1. The Invention of Writing.

2. Alphabets.

3. The Asian Contribution.

4. Illuminated Manuscripts.

Part II. A Graphic Renaissance.

The origins of European Typography and design for printing.

5. Printing comes to Europe.

6. The German Illustrated Book.

7. Renaissance Graphic Design.

8. An Epoch of Typographic Genius.

Part III. The Bridge to the Twentieth Century.

The Industrial Revolution: The impact of industrial technology upon visual communications.

9. Graphic Design and the Industrial Revolution.

10. The Arts and Crafts Movement and its Heritage.

11. Art Nouveau.

12. The Genesis of Twentieth Century Design.

Part IV. The Modernist Era.

Graphic design in the first half of the twentieth century.

13. The Influence of Modern Art.

14. Pictorial Modernism.

15. A New Language of Form.

16. The Bauhaus and the New Typography.

17. The Modern Movement in America.

Part V. The Age of Information.

Graphic design in the global village.

18. The International Typographic Style.

19. The New York School.

20. Corporate Identity and Visual Systems.

21. The Conceptual Image.

22. Postmodern Design.

23. National Visions within a Global Dialogue.

24. The Digital Revolution and Beyond.

Epilogue.

Bibliography.

Picture Credits.

Index. 

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Customer Reviews

Average Rating 3.5
( 14 )
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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted April 19, 2013

    Outstanding History of Graphic Design

    This book is far, far, far exceeding the minimal expectations I had for it. How? It is not dry. It is entertaining, informative, interesting, thorough, and VERY inclusive.
    Beginning with wall paintings in the caves of France and transiting through to the internet and mobile apps, I read 100 stories I've never seen before (and I've been in graphics for 30 years).
    This version works well as an ebook providing access to images, charts, and samples of topics being discussed. The pages fly by.
    If you were to pretend this were not a classroom text, this reads as a historic novel of graphic design over the centuries in fascinating detail. If you were to pretend this were a novel, the personalities, geniuses, artists, and scholars come to life in proud fashion.
    As someone involved in graphic art and design for 30 years, I am delighted with this book!! A good read and a great resource!!!

    1 out of 1 people found this review helpful.

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  • Posted November 24, 2011

    Inspiring History Lesson for Designers

    This book is incredible. If you are a graphic designer, I highly recommend it for your library of inspiration and resource.

    Meggs' History of Graphic Design provides such rich history and insight into the world of expression through visual communication. It starts with cave drawings and the origins of the Alphabet to the new digital age and everything in between.

    I was surprised to learn how much of our ancestors' findings are used to this day, including origins of font names, and basic printing methods.

    The book also goes into explicit detail on how visual evolution was, and still is, so profoundly affected by world economics, war and revolution.

    Of course, a book of this caliber would not be complete without images and succinct footnotes. Great to flip through for design inspiration.

    If anyone thinks we just "make things pretty" or "doodle all day", well, they're probably just jealous. However, if you want to put them in their place, hand them this resource. This book truly makes me proud to be a graphic designer.

    1 out of 1 people found this review helpful.

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  • Posted November 18, 2011

    Great Design Resource

    As a design professional, this compendium is a great source of inspiration and insight. Well worth the investment and you'll enjoy it for years to come. Add this to your library as soon and you can and hopefully someday you'll be able to add your own chapter. - Bill

    1 out of 1 people found this review helpful.

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