Meggs' History of Graphic Design / Edition 5

Meggs' History of Graphic Design / Edition 5

4.7 3
by Philip B. Meggs, Alston W. Purvis
     
 

ISBN-10: 0470168730

ISBN-13: 9780470168738

Pub. Date: 11/22/2011

Publisher: Wiley

Meggs' History of Graphic Design is the unrivaled, comprehensive reference tool for graphic designers and students that was heralded as a publishing landmark by the Association of American Publishers, who awarded it a coveted award for publishing excellence. Due to the constantly changing world of design and computer-generated graphics, a revised edition of…  See more details below

Overview

Meggs' History of Graphic Design is the unrivaled, comprehensive reference tool for graphic designers and students that was heralded as a publishing landmark by the Association of American Publishers, who awarded it a coveted award for publishing excellence. Due to the constantly changing world of design and computer-generated graphics, a revised edition of this landmark text is essential for students and designers alike. The Fifth Edition includes updated images, as well as new information on current graphic design trends and technologies, such as web, multi-media, interactive design, and private presses.

Product Details

ISBN-13:
9780470168738
Publisher:
Wiley
Publication date:
11/22/2011
Edition description:
New Edition
Pages:
624
Sales rank:
117,637
Product dimensions:
8.70(w) x 11.00(h) x 1.60(d)

Table of Contents

Preface  VI

Preface to the First Edition VIII

Acknowledgments X

Part I The Prologue to Graphic Design
The visual message from prehistory through the medieval era

01 The Invention of Writing 6

02 Alphabets 22

03 The Asian Contribution 34

04 Illuminated Manuscripts 46

Part II A Graphic Renaissance
The origins of European typography and design for printing

05 Printing Comes to Europe 68

06 The German Illustrated Book 80

07 Renaissance Graphic Design 98

08 An Epoch of Typographic Genius 122

Part III The Bridge to the Twentieth Century
The Industrial Revolution: The impact of industrial technology upon visual communications

09 Graphic Design and the Industrial Revolution 144

10 The Arts and Crafts Movement and Its Heritage 176

11 Art Nouveau 196

12 The Genesis of Twentieth-Century Design 232

Part IV The Modernist Era
Graphic design in the first half of the twentieth century

13 The Influence of Modern Art 256

14 Pictorial Modernism 276

15 A New Language of Form 298

16 The Bauhaus and the New Typography 326

17 350 The Modern Movement in America 350

Part V The Age of Information
Graphic design in the global village

18 The International Typographic Style 372

19 The New York School 390

20 Corporate Identity and Visual Systems 412

21 The Conceptual Image 436

22 Postmodern Design 460

23 National Visions within a Global Dialogue 482

24 The Digital Revolution—and Beyond 530

Epilogue 572

Bibliography 574

Image Credits 582

Index 586

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