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| Preface | ||
| Preface to the first edition | ||
| Acknowledgments | ||
| 1 | The Prologue to Graphic Design: The visual message from prehistory through the medieval era | |
| 1 | The Invention of Writing | 4 |
| 2 | The Asian Contribution | 17 |
| 3 | Alphabets | 27 |
| 4 | Illuminated Manuscripts | 39 |
| 2 | A Graphic Renaissance: The origins of European typography and design for printing | |
| 5 | Printing Comes to Europe | 58 |
| 6 | The German Illustrated Book | 71 |
| 7 | Renaissance Graphic Design | 86 |
| 8 | An Epoch of Typographic Genius | 108 |
| 3 | The Industrial Revolution: The impact of industrial technology upon visual communications | |
| 9 | Typography for an Industrial Age | 126 |
| 10 | Photography, the New Communications Tool | 135 |
| 11 | Popular Graphics of the Victorian Era | 145 |
| 12 | The Arts and Crafts Movement | 162 |
| 13 | Ukiyo-e and Art Nouveau | 179 |
| 4 | The Modernist Era: Graphic design in the first half of the twentieth century | |
| 14 | The Genesis of Twentieth-Century Design | 210 |
| 15 | The Influence of Modern Art | 231 |
| 16 | Pictorial Modernism | 249 |
| 17 | A New Language of Form | 262 |
| 18 | The Bauhaus and the New Typography | 278 |
| 19 | The Modern Movement in America | 300 |
| 5 | The Age of Information: Graphic design in the global village | |
| 20 | The International Typographic Style | 320 |
| 21 | The New York School | 337 |
| 22 | Corporate Identity and Visual Systems | 363 |
| 23 | The Conceptual Image | 390 |
| 24 | National Visions within a Global Dialogue | 414 |
| 25 | Postmodern Design | 432 |
| 26 | The Digital Revolution | 455 |
| Epilogue | ||
| Selected Bibliography | ||
| Picture Credits | ||
| Index |
Anonymous
Posted November 8, 2011
My class is long over and I wont sell this book, that says something considering I am a starving student, well maybe not starving.
1 out of 1 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.PenPen21
Posted November 8, 2011
I normally sell back my textbooks, but this one is staying in my library!
1 out of 1 people found this review helpful.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted April 19, 2013
This book is far, far, far exceeding the minimal expectations I had for it. How? It is not dry. It is entertaining, informative, interesting, thorough, and VERY inclusive.
Beginning with wall paintings in the caves of France and transiting through to the internet and mobile apps, I read 100 stories I've never seen before (and I've been in graphics for 30 years).
This version works well as an ebook providing access to images, charts, and samples of topics being discussed. The pages fly by.
If you were to pretend this were not a classroom text, this reads as a historic novel of graphic design over the centuries in fascinating detail. If you were to pretend this were a novel, the personalities, geniuses, artists, and scholars come to life in proud fashion.
As someone involved in graphic art and design for 30 years, I am delighted with this book!! A good read and a great resource!!!
AndreaP
Posted November 24, 2011
This book is incredible. If you are a graphic designer, I highly recommend it for your library of inspiration and resource.
Meggs' History of Graphic Design provides such rich history and insight into the world of expression through visual communication. It starts with cave drawings and the origins of the Alphabet to the new digital age and everything in between.
I was surprised to learn how much of our ancestors' findings are used to this day, including origins of font names, and basic printing methods.
The book also goes into explicit detail on how visual evolution was, and still is, so profoundly affected by world economics, war and revolution.
Of course, a book of this caliber would not be complete without images and succinct footnotes. Great to flip through for design inspiration.
If anyone thinks we just "make things pretty" or "doodle all day", well, they're probably just jealous. However, if you want to put them in their place, hand them this resource. This book truly makes me proud to be a graphic designer.
BillHart
Posted November 18, 2011
As a design professional, this compendium is a great source of inspiration and insight. Well worth the investment and you'll enjoy it for years to come. Add this to your library as soon and you can and hopefully someday you'll be able to add your own chapter. - Bill
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
Posted November 9, 2011
This book has great history and quality images!
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.DZign
Posted November 9, 2011
This book is a must have if you are taking any graphic design courses. If you are already a graphic designer this book is also a must have.
Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.Anonymous
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