Meggs' History of Graphic Design / Edition 4

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Overview

After fifteen years of development in graphic design, this expanded and updated Third Edition includes hundreds of full-color images and new material in many areas, including alphabets, Japanese and Dutch graphics, and the computer revolution which has impacted all aspects of contemporary design and communications. With its approximately 1,200 illustrations, lucid text, and interpretive captions, the book reveals a saga of creative innovators, breakthrough technologies, and important design innovations.
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Product Details

  • ISBN-13: 9780470042656
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 1/5/2006
  • Edition description: Package
  • Edition number: 4
  • Product dimensions: 9.00 (w) x 11.20 (h) x 1.90 (d)

Meet the Author

The late Philip B. Meggs was a designer, educator, and author. He was School of the Arts Research Professor, Communication Arts and Design Department, at Virginia Commonwealth University; visiting faculty at Syracuse University and the National College of Art and Design in Dublin, Ireland; and contributing editor to Print magazine. He authored more than a dozen books and 150 articles and papers on design and typography, including a section on graphic design in Encyclopedia Britannica. He was inducted into the Art Directors Hall of Fame and received its Educator's Award for lifetime achievement and significantly shaping the future of the fields of graphic design education and writing.

Alston W. Purvis is Professor of Graphic Design at the Boston University College of Fine Arts. During his career, he has worked as an instructor at The Cooper Union and the Royal Academy of Fine Arts at The Hague. His photographs have been exhibited in Amsterdam, London, New York, and Paris. He is the author of Dutch Graphic Design: 1918–1945 and H. N. Werkman; and coauthor of Graphic Design 20th Century; A Century of Posters; Wendingen: A Journal for the Arts 1918–1932; Creative Type; Dutch Graphic Design: A Century of Innovation; Jan Tschichold: Posters of the Avant Garde; Posters NL; Jan Tschichold, Master Typographer: His Life, Work and Legacy; The Ballets Russes and the Art of Design; and Type: A Visual History of Typefaces and Graphic Styles.

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Table of Contents

Preface
Preface to the first edition
Acknowledgments
1 The Prologue to Graphic Design: The visual message from prehistory through the medieval era
1 The Invention of Writing 4
2 The Asian Contribution 17
3 Alphabets 27
4 Illuminated Manuscripts 39
2 A Graphic Renaissance: The origins of European typography and design for printing
5 Printing Comes to Europe 58
6 The German Illustrated Book 71
7 Renaissance Graphic Design 86
8 An Epoch of Typographic Genius 108
3 The Industrial Revolution: The impact of industrial technology upon visual communications
9 Typography for an Industrial Age 126
10 Photography, the New Communications Tool 135
11 Popular Graphics of the Victorian Era 145
12 The Arts and Crafts Movement 162
13 Ukiyo-e and Art Nouveau 179
4 The Modernist Era: Graphic design in the first half of the twentieth century
14 The Genesis of Twentieth-Century Design 210
15 The Influence of Modern Art 231
16 Pictorial Modernism 249
17 A New Language of Form 262
18 The Bauhaus and the New Typography 278
19 The Modern Movement in America 300
5 The Age of Information: Graphic design in the global village
20 The International Typographic Style 320
21 The New York School 337
22 Corporate Identity and Visual Systems 363
23 The Conceptual Image 390
24 National Visions within a Global Dialogue 414
25 Postmodern Design 432
26 The Digital Revolution 455
Epilogue
Selected Bibliography
Picture Credits
Index
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Sort by: Showing all of 11 Customer Reviews
  • Posted November 9, 2011

    useful book to know design history

    This book is a must have if you are taking any graphic design courses. If you are already a graphic designer this book is also a must have.

    1 out of 1 people found this review helpful.

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  • Anonymous

    Posted November 8, 2011

    A classic!

    My class is long over and I wont sell this book, that says something considering I am a starving student, well maybe not starving.

    1 out of 2 people found this review helpful.

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  • Posted November 8, 2011

    Highly Recommended

    I normally sell back my textbooks, but this one is staying in my library!

    1 out of 2 people found this review helpful.

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  • Anonymous

    Posted November 9, 2011

    Very Useful!!

    This book has great history and quality images!

    0 out of 1 people found this review helpful.

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    Posted December 15, 2009

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    Posted August 24, 2009

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    Posted March 13, 2010

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    Posted January 30, 2010

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    Posted February 2, 2011

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