Merchandising: Theory, Principles, and Practice / Edition 2

Merchandising: Theory, Principles, and Practice / Edition 2

by Grace I. Kunz
     
 

"Merchandising: Theory, Principles, and Practice, third edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual

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Overview

"Merchandising: Theory, Principles, and Practice, third edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. Each chapter includes case studies that illustrate how merchandising principles and theories are applied by actual businesses, and the chapter learning activities promote an interactive learning environment with multiple course objectives. Students will learn how to make sequential and integrated decisions to develop a complete merchandise plan and analyze the effectiveness of that plan." New to this edition: Updated Information throughout on the current status of textile and apparel companies, production and trade statistics, applications of technology, and relevance to sourcing; Excel applications incorporated into the mathematical learning activities; All new photos provide helpful examples for users; and Revised case studies include technology components.

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Product Details

ISBN-13:
9781563673535
Publisher:
Fairchild Books
Publication date:
09/28/2004
Edition description:
Older Edition
Pages:
538
Product dimensions:
7.64(w) x 9.56(h) x 1.37(d)

Table of Contents

Contents:
Merchandising Theory
Merchandising Concepts
Merchandising Technology
Merchandising Systems
Merchandising-Related Career Development
Merchandise Planning
Fundamentals of Merchandise Planning
Merchandising Perspectives on Pricing
Planning and Controlling Merchandise Budgets
Planning and Controlling Merchandise Assortments
Developing and Presenting Product Lines
Developing Product Lines
Presenting Product Lines
Global Sourcing
Customer/Vendor Relationships

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