Merchandising Math: A Managerial Approach / Edition 1

Merchandising Math: A Managerial Approach / Edition 1

by Doris H. Kincade, Fay Y. Gibson, Ginger A. Woodard
     
 

This book introduces readers to the concepts of financial management for the merchandising of fashion goods. Covering basic financial skills needed to succeed when planning, procuring and selling fashion goods, the volume provides an integrated presentation of merchandising principles, mathematical formulas and real world applications. It is designed to

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Overview

This book introduces readers to the concepts of financial management for the merchandising of fashion goods. Covering basic financial skills needed to succeed when planning, procuring and selling fashion goods, the volume provides an integrated presentation of merchandising principles, mathematical formulas and real world applications. It is designed to help readers understand the underlying principles behind decisions and apply these principles to multiple store situations. The book begins with the basic markup concepts and single unit, three variable spreadsheets and builds the information to complex assortment plans and multi-column/multi-row spreadsheets. The authors provide an introduction to merchandising with an emphasis on retail pricing and profit and loss statements, as well as planning strategy, sales and stock, fashion forecasting, assortment planning, unit control and buying and selling concerns. For individuals involved in the merchandising of fashion goods.

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Product Details

ISBN-13:
9780130995889
Publisher:
Prentice Hall
Publication date:
09/08/2003
Edition description:
BK&CD-ROM
Pages:
368
Product dimensions:
8.11(w) x 10.78(h) x 0.86(d)

Meet the Author

Table of Contents

I. INTRODUCTION AND BASICS.

1. Introduction to Merchandising.

2. Retail Pricing.

3. Profit and Loss Statements.

4. Expanded Profit and Loss Statements.

II. PLANNING.

5. Strategic Planning.

6. Planning Sales.

7. Planning Stock.

8. Six-Month Plans.

III. BUYING.

9. Fashion Forecasting.

10. Assortment Planning.

11. Unit Control.

12. Buying.

13. Vendor Relations.

IV. SELLING.

14. Inventory.

15. Price Adjustments.

16. Marketing Communications.

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