Merchandising of Fashion Products / Edition 1

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Overview

Taking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product preparation, to a buyer’s shopping of the market weeks, to product delivery and presentation to the consumer. Using industry pictures and insider information, the book addresses the modern marketplace and links both manufacturing and retailing to the consumer through the merchandising process.
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Product Details

  • ISBN-13: 9780131731257
  • Publisher: Prentice Hall
  • Publication date: 10/1/2006
  • Series: Pearson Custom Library: Fashion Series
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 655
  • Sales rank: 657,682
  • Product dimensions: 6.90 (w) x 9.00 (h) x 1.50 (d)

Table of Contents

Table of Contents

SECTION 1: AN INTEGRATED AND CUSTOMER-CENTERD APPROACH TO MERCHANDISING IN THE FTAR COMPLEX

1. Merchandising–Past, Present and Future

2. Strategic Planning

SECTION 2: THE TOTAL PRODUCT: PRODUCT DEMAND, PRICING STRATEGIES AND CHANNELS OF DISTRIBUTION

3. Product

4. Price

5. Positioning

6. Placement

SECTION 3: TRACKING TRENDS TO FORECAST FASHION CHANGE

7. Market Research

8. Scanning the Environments

9. People

10. Fashion Forecasting

SECTION 4: LINE DEVELOPMENT PROCESS CYCLE

11. Line Concept Development

12. Line Product Development

13. Line Product Management

SECTION 5: BUYING-SELLING GUIDE

14. Retail Buyers Prepare for Market

15. Retail Buyers Shop the Market

16. Retail Buyers Translate the Market Findings

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