Merchants and Manufacturers: Studies in the Changing Structure of Nineteenth-Century Marketing

Overview

A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution.

A unique account of the rise of modern marketing in 19th century America.

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1st Edition, Fine/VG+ A less than 1/8" DJ chip top front edge, o.w. clean, tight, bright. NO ink names, bookplates etc. ISBN 0801812518

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Overview

A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution.

A unique account of the rise of modern marketing in 19th century America.

Read More Show Less

Editorial Reviews

The Journal of Southern History
A splendid study in business history.
Choice
No one...has so carefully delineated the transition from the old mercantile to the new industrial world. A good book about an important subject.
The Journal Of Southern History
A splendid study in business history.
CHOICE
No one...has so carefully delineated the transition from the old mercantile to the new industrial world. A good book about an important subject.
Journal of American History - Harry N. Schieber
A most valuable study, carefully researched and well documented, a book that will long stand on its own.
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Product Details

  • ISBN-13: 9780801812514
  • Publisher: Johns Hopkins University Press
  • Publication date: 11/10/1995
  • Pages: 269

Meet the Author

Glenn Porter is director of the Hagley Museum and library in Wilmington, Delaware, author of The Rise of Big Business, 1860–1910, and editor of the Encyclopedia of American Economic History. Harold C. Livesay is Clifford A. Taylor Professor of Liberal Arts at Texas A & M University and author of Andrew Carnegie and the Rise of Big Business and American Made.

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