From the Publisher
“Naomi Oreskes and Erik Conway have demonstrated what many of us have long suspected: that the ‘debate' over the climate crisis--and many other environmental issues--was manufactured by the same people who brought you ‘safe' cigarettes. Anyone concerned about the state of democracy in America should read this book.” Former Vice President Al Gore, author of An Inconvenient Truth
“As the science of global warming has grown more certain over the last two decades, the attack on that science has grown more shrill; this volume helps explain that paradox, and not only for climate change. A fascinating account of a very thorny problem.” Bill McKibben, author of Eaarth: Making a Life on a Tough New Planet
“Naomi Oreskes and Erik Conway have written an important and timely book. Merchants of Doubt should finally put to rest the question of whether the science of climate change is settled. It is, and we ignore this message at our peril.” Elizabeth Kolbert, author of Field Notes from a Catastrophe: Man, Nature, and Climate Change
“There can be no science without doubt: brute dogma leaves no room for inquiry. But over the last half century, a tiny minority of scientists have wielded doubt as a political weapon to halt what they did not want said: that tobacco kills or that the climate is warming because of what we humans are doing. ‘Doubt is our product' read a tobacco memo--and indeed, millions of dollars have gone into creating the impression of scientific controversy where there has not been one. This book about the politics of doubt by Naomi Oreskes and Erik M. Conway explores the long, connected, and intentional obfuscation of science by manufactured controversy. It is clear, scientifically responsible, and historically compelling--it is an essential and passionate book about our times.” Peter Galison, Joseph Pellegrino University Professor, Harvard University, author of Einstein's Clocks, Poincaré's Maps
“With the carefulness of historians and the skills of master storytellers, Naomi Oreskes and Erik M. Conway lay out the sordid history of tobacco industry protectionists, who framed the debate as scientifically ‘unproven,' gaining decades of market share for those merchants of death--who knew all along the risks of their products. Merchants of Doubt shows that some of the very same individuals were part of the plans to frame the climate change debate as unproven, using the same tried and true tactics of misrepresentation of facts, non-representative scientists, and industry-friendly legislators. Again, tried and true public re-framing of reality worked. But now all this chicanery is exposed for the deception it has been in Oreskes and Conway's powerful and timely work.” Stephen H. Schneider, Professor, Stanford University, author of Science as a Contact Sport: Inside the Battle to Save Earth's Climate
“A well-documented, pulls-no-punches account of how science works and how political motives can hijack the process by which scientific information is disseminated to the public.” Kirkus Reviews
“Sweeping and comprehensive… Oreskes and Conway do an excellent job of bringing to life a complex and important environmental battle… [a] darkly fascinating history… Merchants of Doubt is an important book. How important? If you read just one book on climate change this year, read Merchants of Doubt. And if you have time to read two, reread Merchants of Doubt.” Grist.org
“Oreskes and Conway tell an important story…This book deserves serious attention for the lessons it provides about the misuse of science for political and commercial ends.” Publishers Weekly (starred review)
“Naomi Oreskes and Erik Conway smoke out the Merchants of Doubt.” Vanity Fair
“In their impeccably researched genealogy of denialism Merchants of Doubt, Conway and Oreskes show that a key group of figures in global warming denial earned their spurs in tobacco-industry-funded attempts to discredit the links between smoking and cancer. ” New Humanist
“Brilliantly reported and written with brutal clarity… The real shocker of this book is that it takes us, in just 274 brisk pages, through seven scientific issues that called for decisive government regulation and didn't get it, sometimes for decades, because a few scientists sprinkled doubt-dust in the offices of regulators, politicians and journalists … Oreskes and Conway do a great public service.” Huffington Post
“In their fascinating and important study, Merchants of Doubt, Naomi Oreskes and Erik M. Conway offer convincing evidence for a surprising and disturbing thesis. Opposition to scientifically well-supported claims about the dangers of cigarette smoking, the difficulties of the Strategic Defense Initiative ("Star Wars"), the effects of acid rain, the existence of the ozone hole, the problems caused by secondhand smoke, and--ultimately--the existence of anthropogenic climate change was used in ‘the service of political goals and commercial interests' to obstruct the transmission to the American public of important information … Because it is so thorough in disclosing how major policy decisions have been delayed or distorted, Merchants of Doubt deserves a wide readership. It is tempting to require that all those engaged in the business of conveying scientific information to the general public should read it.” Science
“Merchants of Doubt, by the science historian Naomi Oreskes and the writer Erik Conway, investigates a sort of reverse conspiracy theory: ecoterrorists and socialists are not the ones foisting dubious science upon us; rather it is deniers who are running their own well-funded and organized long-term hoax. Several previous works have ably illuminated similar themes, but this one hits bone…[Merchants of Doubt] provide[s] both the historical perspective and the current political insights needed to get a grip on what is happening now.” OnEarth
“All in all, Oreskes and Conway paint an unflattering picture of why some scientists continue to stand against the overwhelming scientific consensus on issues at the center of public discussion.” USA Today
“Ever wonder how the terms liberty and freedom got all tangled up in fake science, how industry friendly think-tanks got their start, or what motivates scientists to sell out beyond the obvious? Merchants of Doubt expertly follows the historical twists and turns to answer all those questions and more in exquisite detail translated into entertaining narratives easily digested by readers from all backgrounds… This book should be a staple for any scientist and progressive, especially those whose work intersects public policy. Merchants of Doubt will not only leave you better equipped to combat the propaganda now packaged and fed to an unsuspecting public as legitimate science on a daily basis, it is a meticulously researched and wonderfully written.” Daily Kos
“The disturbing tale of how some scientists sell their souls to advance political and economic agendas.” Pittsburgh Post-Gazette
“After enduring decades of inexplicably persistent news reports casting doubt on the fact that cigarettes cause lung cancer, pollution harms the planet, and nuclear weapons are extremely dangerous, one might be forgiven for wondering if the same mob of misguided mercenaries might be behind them all. As it turns out--according to the evidence assembled in Merchants of Doubt: How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming--they are.” Chronicle of Higher Education
“A devastating portrayal of organized scientific disinformation campaigns that makes clear just how gullible the press, scientific community and the public have been (and to a large extent, continue to be).” Capital Weather Gang/WashingtonPost.com
“Well-researched and lucidly written.” Washington Times
“Excellent.” America Magazine
“An important book … The next time a friend or Fox News commentator or political candidate assaults you with the claim that ‘climate change isn't happening or ‘isn't caused by human activities,' you will recognize the source of their colossal misunderstanding. The good news is, honest science wins in the end. The bad news: The earth is heating up while this artificially heated debate rages, though Merchants of Doubt, if widely read, should help douse the media flames.” Minneapolis Star Tribune
“Merchants of Doubt might be one of the most important books of the year. Exhaustively researched and documented, it explains how over the past several decades mercenary scientists have partnered with tobacco companies and chemical corporations to help them convince the public that their products are safe – even when solid science proves otherwise…Merchants of Doubt is a hefty read, well-researched and comprehensive…I hope it sells, because what it has to say needs to be heard.” Christian Science Monitor
“Ever wonder how the terms liberty and freedom got all tangled up in fake science, how industry friendly think-tanks got their start, or what motivates scientists to sell out beyond the obvious? Merchants of Doubt expertly follows the historical twists and turns to answer all those questions and more in exquisite detail translated into entertaining narratives easily digested by readers from all backgrounds…This book should be a staple for any scientist and progressive, especially those whose work intersects public policy. Merchants of Doubt will not only leave you better equipped to combat the propaganda now packaged and fed to an unsuspecting public as legitimate science on a daily basis, it is a meticulously researched and wonderfully written.” Austin Science Policy Examiner
“No mere summary or review could hope to do more than scratch the surface of the information contained in this book…Merchants of Doubt [is] so compelling that it cannot be dismissed with a mere "talk to the hand." The facts cannot be denied any longer – no free markets can address clearly market failures like acid rain and global warming, and ignoring reality only works for so long before reality finally does something that simply cannot be ignored.” Scholars and Rogues
“Oreskes and Conway--through a combination of thorough scholarly research and adept story telling--unravel deep common links to past environmental and public health controversies among those now most often identified as climate "skeptics," "contrarians," "deniers," "doubters" … and more. What makes their new book from Bloomsbury Press particularly worthwhile at a time of no shortage of new and intriguing climate change books? It's their combination of thorough research with writing reminiscent of the best investigative journalism (remember that?)… essential reading for anyone seriously wanting to understand the tawdry background of climate science politicization as it was targeted, in particular, at some of the individual scientists and scientific undertakings most respected by the established science academy.” Yale Forum on Climate Change
“The eye-opener of the year.” Head Butler
“Fascinating…Merchants is an impressive and disturbing piece of scholarship that does a good job of answering the questions [the authors] pose. It should be read by every editor and every member of Congress, and by climate scientists as well.” Climate Progress
“Historians a thousand years from now may wonder what went wrong: How, after scholars had so thoroughly nailed down the reality of anthropogenic climate change, did so many Americans get fooled into thinking it was all a left-wing hoax? Naomi Oreskes and Erik M. Conway give us some very good--if disturbing--answers in their fascinating, detailed and artfully written new book, Merchants of Doubt…There is much in this book to outrage anyone who cares about the future of the planet, human health, or scientific integrity.” American Scientist
“If you really needed any more reasons to dislike the campaign against dealing with climate change, this book will supply it.” Daily Kos
“Eye-opening…Merchants of Doubt is alarming, yet important.” American Biology Teacher
“Investigates a sort of reverse conspiracy theory: ecoterrorists and socialists are not the ones foisting dubious science upon us; rather it is deniers who are running their own well-funded and organized long-term hoax. Several previous works have ably illuminated similar themes, but this one hits bone.” SustainableBusiness.com
“Oreskes and Conway outline how science is supposed to work and how some critical evidence has been drowned out of the U.S. public discourse. An important study about science and the media that informed citizens need to read.” Library Journal
“The authors explain in exhaustively-researched detail how renowned scientists abandon science, how environmentalism has become equated with communism, and how the Cold War has come to be connected with climate denial…A must read.” Earth Gauge
Two historians of science examine the motives and tactics of scientists who have consistently sowed doubt about issues affecting human well-being and the well-being of the planet. Oreskes (History and Science Studies/Univ. of California, San Diego) and Conway (Atmospheric Science at NASA: A History, 2008, etc.) begin with the tobacco industry's enlisting of scientists to refute studies linking smoking and lung cancer. To explain why Frederick Seitz, a former president of the National Academy of Sciences, joined forces with the tobacco industry in the 1970s, the authors describe him as a communist-hating hawk, a staunch defender of private enterprise and an opponent of government regulations. Other scientists of a similar bent-including Fred Singer, Robert Jastrow and Bill Nierenberg-defended President Reagan's Strategic Defense Initiative, attacking the claim that it would create a devastating planetary nuclear winter. They also denied the scientific data showing that acid rain was an environmental problem, that the hole in the ozone layer was caused by chlorofluorocarbons and that global warming exists. Behind this spreading of disinformation and doubt, the authors claim, is a network of right-wing think tanks and foundations funded by corporations intent on defending the free market and preventing regulation of private enterprise. Among those cited are the Heartland Institute, the Marshall Institute and the Competitive Enterprise Institute. With dozens of specific examples, the authors demonstrate that casting doubt about scientific evidence has been an effective tactic. Journalists have been complicit in the practice, when, in the name of balanced reporting, they unquestioningly echodoubts. Further, scientists have often been reluctant to publicly refute false claims, perhaps fearing the kind of personal attacks experienced by Carl Sagan and Rachel Carson. A well-documented, pulls-no-punches account of how science works and how political motives can hijack the process by which scientific information is disseminated to the public. Appearances on the West Coast. Agent: Ayesha Pande/Collins Literary Agency
Oreskes and Conway tell an important story about the misuse of science to mislead the public on matters ranging from the risks of smoking to the reality of global warming. The people the authors accuse in this carefully documented book are themselves scientists—mostly physicists, former cold warriors who now serve a conservative agenda, and vested interests like the tobacco industry. The authors name these scientists—all with powerful connections in government and the media—including Robert Jastrow, Frederick Seitz, and S. Fred Singer. Seven compelling chapters detail seven issues (acid rain, the dangers of smoking and secondhand smoke, the ozone hole, global warming, the Strategic Defense Initiative, and the banning of DDT) in which this group aimed to sow seeds of public doubt on matters of settled science. They did so by casting aspersions on the science and the scientists who produce it. Oreskes, a professor of history and science studies at UC-San Diego, and science writer Conway also emphasize how journalists and Internet bloggers uncritically repeat these charges. This book deserves serious attention for the lessons it provides about the misuse of science for political and commercial ends. (June)
This book joins a handful whose authors have investigated a powerful propaganda industry. Oreskes (history, Univ. of California-San Diego) and Conway (Atmospheric Science at NASA: A History) have documented the recruitment of some scientists by U.S. tobacco companies to spread disinformation. Funding could be channeled through nonprofit corporations or law firms. Later, some of the same scientists had backing to argue against regulation of sulfur emissions, banning of CFCs, effects of secondhand smoke, and causes of global warming. These calculated attacks on scientific consensus have been abetted by mainstream media, which have often presented the "other side" even when it's discredited. Oreskes and Conway outline how science is supposed to work and how some critical evidence has been drowned out of the U.S. public discourse. VERDICT An important study about science and the media that informed citizens need to read.—David R. Conn, Surrey P.L., B.C.
Read an Excerpt
Merchants of Doubt
How a Handful of Scientists Obscured the Truth on Issues from Tobacco Smoke to Global Warming
By NAOMI ORESKES ERIK M. CONWAY
Copyright © 2010 Naomi Oreskes and Erik M. Conway
All right reserved.
Introduction Ben Santer is the kind of guy you could never imagine anyone attacking. He's thoroughly moderate-of moderate height and build, of moderate temperament, of moderate political persuasions. He is also very modest-soft-spoken, almost self-effacing-and from the small size and non ex is tent décor of his office at the Lawrence Livermore National Laboratory, you might think he was an accountant. If you met him in a room with a lot of other people, you might not even notice him.
But Santer is no accountant, and the world has noticed him.
He's one of the world's most distinguished scientists-the recipient of a 1998 MacArthur "genius" award and numerous prizes and distinctions from his employer-the U.S. Department of Energy-because he has done more than just about anyone to prove the human causes of global warming. Ever since his graduate work in the mid-1980s, he has been trying to understand how the Earth's climate works, and whether we can say for sure that human activities are changing it. He has shown that the answer to that question is yes.
Santer is an atmospheric scientist at the Lawrence Livermore National Laboratory's Model Diagnosis and Intercomparison Project, an enormous international project to store the results of climate models from around the globe, distribute them to other researchers, and compare the models, both with real- world data and with each other. Over the past twenty years, he and his colleagues have shown that our planet is warming-and in just the way you would expect if green house gases were the cause.
Santer's work is called "fingerprinting"-because natural climate variation leaves different patterns and traces than warming caused by green house gases. Santer looks for these fingerprints. The most important one involves two parts of our atmosphere: the troposphere, the warm blanket closest to the Earth's surface, and the stratosphere, the thinner, colder part above it. Physics tells us that if the Sun were causing global warming-as some skeptics continue to insist-we'd expect both the troposphere and the stratosphere to warm, as heat comes into the atmosphere from outer space. But if the warming is caused by green house gases emitted at the surface and largely trapped in the lower atmosphere, then we expect the troposphere to warm, but the stratosphere to cool.
Santer and his colleagues have shown that the troposphere is warming and the stratosphere is cooling. In fact, because the boundary between these two atmospheric layers is in part defined by temperature, that boundary is now moving upward. In other words, the whole structure of our atmosphere is changing. These results are impossible to explain if the Sun were the culprit. It shows that the changes we are seeing in our climate are not natural.
The distinction between the troposphere and the stratosphere became part of the Supreme Court hearing in the case of Massachusetts et al. v. the EPA, in which twelve states sued the federal government for failing to regulate carbon dioxide as a pollutant under the Clean Air Act. Justice Antonin Scalia dissented, arguing that there was nothing in the law to require the EPA to act-but the honorable justice also got lost in the science, at one point referring to the stratosphere when he meant the troposphere. A lawyer for Massachusetts replied, "Respectfully, Your Honor. It is not the stratosphere. It's the troposphere." The justice answered, "Troposphere, what ever. I told you before I'm not a scientist. That's why I don't want to deal with global warming."
But we all have to deal with global warming, whether we like it or not, and some people have been resisting this conclusion for a long time. In fact, some people have been attacking not just the message, but the messenger. Ever since scientists first began to explain the evidence that our climate was warming-and that human activities were probably to blame-people have been questioning the data, doubting the evidence, and attacking the scientists who collect and explain it. And no one has been more brutally-or more unfairly-attacked than Ben Santer.
The Intergovernmental Panel on Climate Change (IPCC) is the world's leading authority on climate issues. Established in 1988 by the World Meteorological Organization and the United Nations Environment Program, it was created in response to early warnings about global warming. Scientists had known for a long time that increased green house gases from burning fossil fuels could cause climate change-they had explained this to Lyndon Johnson in 1965-but most thought that changes were far off in the future. It wasn't until the 1980s that scientists started to worry-to think that the future was perhaps almost here-and a few mavericks began to argue that anthropogenic climate change was actually already under way. So the IPCC was created to evaluate the evidence and consider what the impacts would be if the mavericks were right.
In 1995, the IPCC declared that the human impact on climate was now "discernible." This wasn't just a few individuals; by 1995 the IPCC had grown to include several hundred climate scientists from around the world. But how did they know that changes were under way, and how did they know they were caused by us? Those crucial questions were answered in Climate Change 1995: The Science of Climate Change, the Second Assessment Report issued by the IPCC. Chapter 8 of this report, "Detection of Climate Change and Attribution of Causes," summarized the evidence that global warming really was caused by green house gases. Its author was Ben Santer.
Santer had impeccable scientific credentials, and he had never before been involved in even the suggestion of impropriety of any kind, but now a group of physicists tied to a think tank in Washington, D.C., accused him of doctoring the report to make the science seem firmer than it really was. They wrote reports accusing him of "scientific cleansing"-expunging the views of those who did not agree. They wrote reports with titles like "Green house Debate Continued" and "Doctoring the Documents," published in places like Energy Daily and Investor's Business Daily. They wrote letters to congressmen, to officials in the Department of Energy, and to the editors of scientific journals, spreading the accusations high and wide. They pressured contacts in the Energy Department to get Santer fired from his job. Most public-and most publicized-was an op-ed piece published in the Wall Street Journal, accusing Santer of making the alleged changes to "deceive policy makers and the public." Santer had made changes to the report, but not to deceive anyone. The changes were made in response to review comments from fellow scientists.
Every scientific paper and report has to go through the critical scrutiny of other experts: peer review. Scientific authors are required to take reviewers' comments and criticisms seriously, and to fix any mistakes that may have been found. It's a foundational ethic of scientific work: no claim can be considered valid-not even potentially valid-until it has passed peer review.
Peer review is also used to help authors make their arguments clearer, and the IPCC has an exceptionally extensive and inclusive peer review pro cess. It involves both scientific experts and representatives of the governments of the participating nations to ensure not only that factual errors are caught and corrected, but as well that all judgments and interpretations are adequately documented and supported, and that all interested parties have a chance to be heard. Authors are required either to make changes in response to the review comments, or to explain why those comments are irrelevant, invalid, or just plain wrong. Santer had done just that. He had made changes in response to peer review. He had done what the IPCC rules required him to do. He had done what science requires him to do. Santer was being attacked for being a good scientist. Santer tried to defend himself in a letter to the editor of the Wall Street Journal-a letter that was signed by twenty- nine co- authors, distinguished scientists all, including the director of the U.S. Global Change Research Program. The American Meteorological Society penned an open letter to Santer affirming that the attacks were entirely without merit. Bert Bolin, the founder and chairman of the IPCC, corroborated Santer's account in a letter of his own to the Journal, pointing out that accusations were flying without a shred of evidence, and that the accusers had not contacted him, nor any IPCC officers, nor any of the scientists involved to check their facts. Had they "simply taken the time to familiarize [themselves] with IPCC rules of procedure," he noted, they would have readily found out that no rules were violated, no procedures were transgressed, and nothing wrong had happened. As later commentators have pointed out, no IPCC member nation ever seconded the complaint.
But the Journal only published a portion of both Santer and Bolin's letters, and two weeks later, they gave the accusers yet another opportunity to sling mud, publishing a letter declaring that the IPCC report had been "tampered with for political purposes." The mud stuck, and the charges were widely echoed by industry groups, business-oriented newspapers and magazines, and think tanks. They remain on the Internet today. If you Google "Santer IPCC," you get not the chapter in question-much less the whole IPCC report-but instead a variety of sites that repeat the 1995 accusations. One site even asserts (falsely) that Santer admitted that he had "adjusted the data to make it fit with political policy," as if the U.S. government even had a climate policy to adjust the data to fit. (We didn't in 1995, and we still don't.)
The experience was bitter for Santer, who spent enormous amounts of time and energy defending his scientific reputation and integrity, as well as trying to hold his marriage together through it all. (He didn't.) Today, this normally mild- mannered man turns white with rage when he recalls these events. Because no scientist starts his or her career expecting things like this to happen.
Why didn't Santer's accusers bother to find out the facts? Why did they continue to repeat charges long after they had been shown to be unfounded? The answer, of course, is that they were not interested in finding facts. They were interested in fighting them.
A few years later, Santer was reading the morning paper and came across an article describing how some scientists had participated in a program, organized by the tobacco industry, to discredit scientific evidence linking tobacco to cancer. The idea, the article explained, was to "keep the controversy alive." So long as there was doubt about the causal link, the tobacco industry would be safe from litigation and regulation. Santer thought the story seemed eerily familiar.
He was right. But there was more. Not only were the tactics the same, the people were the same, too. The leaders of the attack on him were two retired physicists, both named Fred: Frederick Seitz and S. (Siegfried) Fred Singer. Seitz was a solid- state physicist who had risen to prominence during World War II, when he helped to build the atomic bomb; later he became president of the U.S. National Academy of Sciences. Singer was a physicist-in fact, the proverbial rocket scientist-who became a leading figure in the development of Earth observation satellites, serving as the first director of the National Weather Satellite Ser vice and later as chief scientist at the Department of Transportation in the Reagan administration.
Both were extremely hawkish, having believed passionately in the gravity of the Soviet threat and the need to defend the United States from it with high- tech weaponry. Both were associated with a conservative think tank in Washington, D.C., the George C. Marshall Institute, founded to defend Ronald Reagan's Strategic Defense Initiative (SDI or "Star Wars"). And both had previously worked for the tobacco industry, helping to cast doubt on the scientific evidence linking smoking to death.
From 1979 to 1985, Fred Seitz directed a program for R. J. Reynolds Tobacco Company that distributed $45 million to scientists around the country for biomedical research that could generate evidence and cultivate experts to be used in court to defend the "product." In the mid- 1990s, Fred Singer coauthored a major report attacking the U.S. Environmental Protection Agency over the health risks of secondhand smoke. Several years earlier, the U.S. surgeon general had declared that secondhand smoke was hazardous not only to smokers' health, but to anyone exposed to it. Singer attacked this finding, claiming the work was rigged, and that the EPA review of the science-done by leading experts from around the country-was distorted by a political agenda to expand government control over all aspects of our lives. Singer's anti- EPA report was funded by a grant from the Tobacco Institute, channeled through a think tank, the Alexis de Tocqueville Institution.
Millions of pages of documents released during tobacco litigation demonstrate these links. They show the crucial role that scientists played in sowing doubt about the links between smoking and health risks. These documents-which have scarcely been studied except by lawyers and a handful of academics-also show that the same strategy was applied not only to global warming, but to a laundry list of environmental and health concerns, including asbestos, secondhand smoke, acid rain, and the ozone hole.
Call it the "Tobacco Strategy." Its target was science, and so it relied heavily on scientists-with guidance from industry lawyers and public relations experts-willing to hold the rifle and pull the trigger. Among the multitude of documents we found in writing this book were Bad Science: A Resource Book-a how-to handbook for fact fighters, providing example after example of successful strategies for undermining science, and a list of experts with scientific credentials available to comment on any issue about which a think tank or corporation needed a negative sound bite.
Excerpted from Merchants of Doubt by NAOMI ORESKES ERIK M. CONWAY Copyright © 2010 by Naomi Oreskes and Erik M. Conway. Excerpted by permission.
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