Merriam's Guide to Naming

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Overview

Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find:

- What worked for the world's biggest brands

- The key criteria of a great name

- What common advice is nonsense that you should avoid

- How to create, evaluate and implement your name

- Navigate past the stumbling blocks that waste ...

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More About This Book

Overview

Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find:

- What worked for the world's biggest brands

- The key criteria of a great name

- What common advice is nonsense that you should avoid

- How to create, evaluate and implement your name

- Navigate past the stumbling blocks that waste your tme and cost you money

- Dealing with the challenge of domain names

- Addressing complex issues such as how company names relate to product names, renaming, and naming for mergers and acquisitions

- Now with expanded tools for finding names and creating new ideas

Merriam's Guide to Naming provides you with a proven process that works for small-budget start-ups and scales for billion dollar global organizations.

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Product Details

  • ISBN-13: 9780982082935
  • Publisher: Red Toad Press
  • Publication date: 3/30/2013
  • Edition description: Second Editin
  • Edition number: 2
  • Pages: 122
  • Product dimensions: 6.14 (w) x 9.21 (h) x 0.26 (d)

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