Merriam's Guide to Naming

Merriam's Guide to Naming

by Lisa Merriam
     
 

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Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find:

- What worked for the world's biggest brands

- The key criteria of a great

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Overview

Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside, you will find:

- What worked for the world's biggest brands

- The key criteria of a great name

- What common advice is nonsense that you should avoid

- How to create, evaluate and implement your name

- Navigate past the stumbling blocks that waste your tme and cost you money

- Dealing with the challenge of domain names

- Addressing complex issues such as how company names relate to product names, renaming, and naming for mergers and acquisitions

- Now with expanded tools for finding names and creating new ideas

Merriam's Guide to Naming provides you with a proven process that works for small-budget start-ups and scales for billion dollar global organizations.

Product Details

ISBN-13:
9780982082935
Publisher:
Red Toad Press
Publication date:
03/30/2013
Edition description:
Second Editin
Pages:
122
Product dimensions:
6.14(w) x 9.21(h) x 0.26(d)

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