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The Mesh: Why the Future of Business is Sharing
     

The Mesh: Why the Future of Business is Sharing

4.0 2
by Lisa Gansky
 

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"Lisa Gansky is the ideal tour guide and provocateur for this big idea."
-Seth Godin, author of Linchpin and Poke the Box

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more

Overview

"Lisa Gansky is the ideal tour guide and provocateur for this big idea."
-Seth Godin, author of Linchpin and Poke the Box

Traditional businesses follow a simple formula: create a product or service, sell it, collect money. But in the last few years a fundamentally different model has taken root-one in which consumers have more choices, more tools, more information, and more peer-to-peer power. Pioneering entrepreneur Lisa Gansky calls it the Mesh and reveals why it will dominate the future of business.

Mesh companies use social media, wireless networks, and data crunched from every available source to provide people with goods and services at the exact moment they need them, without the burden and expense of owning them outright. Gansky reveals how there is real money to be made and trusted brands and strong communities to be built in helping your customers buy less but use more.

Editorial Reviews

Publishers Weekly
Gansky believes that business will be dominated by companies that use social media, have a strong brand, and share, rather than sell, their products or services (like Scott Martin, who started the Christmas tree rental service Living Christmas). By adopting this ethos, companies will help customers buy less but use more of what they buy and, through the use of consumer data, will provide their customers with exactly what they want at the precise moment they want it. Gansky, founder of internet startups Good News Now and Ofoto, profiles well-known "Mesh" companies like Zipcar, Best Buy, and Netflix, and many that will be obscure to most readers, include thredUP, an "internet-enabled clothing exchange program," Basic Electric, a non-profit, consumer-owned power cooperative (that together with a hundred other rural electric cooperatives own and maintain over half the country's distribution lines), and smartypig, an online piggy bank. The profiles and case studies are entertaining, and the author also includes an almost 60 page "Mesh Directory." A lot of this information will be new to the reader, unlike many of her insights. Those truly interested in starting a business may find value in Gansky's narrow focus, but her effort is best enjoyed as a 411.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Product Details

ISBN-13:
9781596595323
Publisher:
Gildan Audio
Publication date:
11/30/2010
Product dimensions:
5.80(w) x 5.20(h) x 0.90(d)

What People are Saying About This

David Hornik
Gansky's book is an important read for anyone who cares about the planet or is looking to make a ton of money. (David Hornik, venture capitalist, August Capital)
Tim O'Reilly
This is a brilliant, important book. Lisa Gansky has put her finger on one of the most important trends that will shape our culture over the next decades. She puts social media in a broader economic, cultural, and environmental context. (Tim O'Reilly, founder and CEO, O'Reilly Media)
John Donahoe
The Mesh clearly reveals the dramatic shift enabled by our connected world. And Gansky's practical experience makes it real. It's essential reading for anyone in business. (John Donahoe, CEO, eBay)
Daniel H. Pink
Lisa Gansky makes a compelling case for the new competitive logic of sharing—and shows how to build not just a single company, but an entire business ecosystem, around this concept. If you want to understand the future, and maybe even help create it, read this book. (Daniel H. Pink, author of Drive and A Whole New Mind)
Seth Godin
Lisa Gansky sees around corners and describes a future that seems impossible . . . until you realize that it's imminent. The Mesh is a very big idea.
Craig Newmark
This book offers a timely introduction to the reality and importance of Mesh companies—ones that provide products and services through sharing, via community participation and a culture of trust—in a way that really matters. (Craig Newmark, founder of Craigslist)
Robin Chase
Easy access to shared and personalized goods and services is going to be an integral and ubiquitous part of the new economy. Lisa has tapped into, explains, and explores this new phenomenon. (Robin Chase, cofounder and founding CEO, Zipcar)

Meet the Author

Lisa Gansky is the founder and CEO of multiple Internet companies, including GNN and Ofoto. At GNN, which was sold to AOL, she created the first Internet-based advertising and online transactions. At Ofoto, she and her team developed the largest consumer photo sharing and print service in the world, the first to connect digital photo sharing with social networking, and printing digital images via the web. She is currently an advisor and investor in several social ventures, including New Resource Bank, Squidoo, Convio, TasteBook, MePlease, Slide, Instructables, and Greener World Media.

Lisa speaks frequently at Internet, new media, and social venture conferences. She is also a Director and Co-Founder of Dos Margaritas, an environmental foundation with programs in Latin America.

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Mesh: Why the Future of Business Is Sharing 4 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Here
ShellyKramer More than 1 year ago
An amazing book, written by my new favorite author. Gansky's book is awe-inspiring, to say the very least. If you're passionate about business, do yourself a favor and read The Mesh. I promise you won't be able to put it down.