Metaphor and Knowledge: The Challenges of Writing Science / Edition 1

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Overview

Analyzing the power of metaphor in the rhetoric of science, this book examines the use of words to express complex scientific concepts.
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Product Details

Meet the Author

Ken Baake is Assistant Professor of Rhetoric and Technical Communication at Texas Tech University.

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Table of Contents

FOREWORD

ACKNOWLEDGMENTS

1. INTRODUCTION: THE PROBLEM WITH "RULES" AND WHY WORDS WILL NOT SIT STILL

Harmonics: Using Music Theory to Explain How Metaphor Works in Science
Structure of the Book
What Is the Santa Fe Institute?

2. A TECHNICAL WRITER AT THE THINK TANK

Establishing Ethos With an "Initial Impressions" Report
A Technical Writer's Balancing Act: Capture the Excitement of Research, but Avoid Hype
Writing for the Institute's Bulletin: What Happens When Technical Writers Cannot Find Their Bearings Toward an Audience

3. METAPHOR: CONSTITUTING OR DECORATING THEORY IN SCIENCE

Rhetoric at the SFI: A Qualified Acceptance
The Meaning of Metaphor
Metaphors in Motion: How They Work
Metaphor and Science
Fear of Persuasion and Metaphoric Harmonics
Rhetorical Alternatives to Metaphor in Science

4. METAPHORS AND MATHEMATICS: A SHARED TRADITION OF CONSTITUTING KNOWLEDGE IN SCIENCE

The Metaphors of Information as the New Materiality
Representing Reality
Platonic Arguments for the Supremacy of Mathematics
Metaphor for Understanding a Non-Algorithmic World
Making Sloppy Ideas Rigorous
No Rational Method of Having Good Ideas
SFI Metaphors as Theory Constitutive or Literary? A Tale of Two Terms1
Metaphor Harmonics: Who Intends the Bee to Be Yellow?
Metaphor Harmonics: Emergence, the Brain, and Neural Networks
Equilibrium and the Prisoner's Dilemma

5. SCIENCE WRITERS LOOKING FOR THEIR AUDIENCE

Style and Eloquence in SFI Writing
A Matter of Invention: Writing for Scientists and the General Public
Incommensurability: Trying to Cross Disciplines

6. "COMPLEXITY": AN ETYMOLOGY LEADING TO A DISCUSSION OF WHETHER IT IS A METAPHOR OR SOMETHING ELSE

The Word "Complex" in the Oxford English Dictionary
"Complexity" Arrives in Santa Fe
The New "Complexity" Returns to Old Haunts
Is "Complexity" a Metaphor?

7. MANAGING METAPHOR HARMONICS AND OTHER CHALLENGES OF MAKING KNOWLEDGE IN SCIENCE

Speak Carefully and Carry a Paradigm Shift

WORKS CITED

INDEX

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