Metaphor in Culture: Universality and Variation / Edition 1

Metaphor in Culture: Universality and Variation / Edition 1

by Zoltan Kovecses
     
 


About the Author:
Zoltan Kovecses is Professor of Linguistics in the Department of American Studies at Eotvos Lorand University See more details below

Overview


About the Author:
Zoltan Kovecses is Professor of Linguistics in the Department of American Studies at Eotvos Lorand University

Product Details

ISBN-13:
9780521696128
Publisher:
Cambridge University Press
Publication date:
03/28/2010
Edition description:
New Edition
Pages:
336
Product dimensions:
5.98(w) x 8.98(h) x 0.75(d)

Table of Contents

1Introduction : metaphor and the issue of universality1
2Metaphor : from language to body, and back17
3Universality in metaphorical conceptualization35
4Cross-cultural variation67
5Within-culture variation in metaphor88
6How components of conceptual metaphor are involved in variation117
7Conceptual metaphors and their linguistic expression in different languages131
8Metaphor in social-physical reality163
9Metaphors and cultural models193
10Causes of variation in metaphor231
11Creativity : metaphor and blending259
12Culture, coherence, conflict283

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