Metaphorically Selling: How to use the magic of metaphors to sell, persuade & explain anything to anyone

Metaphorically Selling: How to use the magic of metaphors to sell, persuade & explain anything to anyone

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by Anne Miller, Steve Martinez
     
 

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Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, Managers, Consultants, CEOs, even the President of the U.S. are constantly challenged to pierce through this information clutter to get others to see the unique value of their services,… See more details below

Overview

Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, Managers, Consultants, CEOs, even the President of the U.S. are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphors solve that problem. Join the ranks of five-star metaphor makers and salespeople like Ronald Reagan, Jack Welch, and Steve Jobs. Learn how to weave the magic of metaphor into your business arguments to sell an idea, clear up confusion, shake up indifference, close a sale, vaporize objections, wow an audience, inspire action and make your point. With more than two-hundred and fifty examples from contemporary business, politics, and media, Metaphorically Selling provides a unqiue Four Step Model to show anyone easily and quickly how to become a master of metaphor.

Editorial Reviews

Chicago Tribune
"Metaphors are communication home runs. This book shows you how to hit them."
Bookideas.com
"An important resource. After reading this book, the reader can't help but spontaneously come up with appropriate metaphors for any situation."
Marketing Today.com
"A quick enjoyable read...Miller goes beyond the quick fix of most business books."
Sales Pro Magazine
May's "Must have!" selection
Soundview Executive Book Summaries
Anne Miller understands the selling power of metaphors � the visual words that conjure a vivid image in the listener's mind. As a sales speaker, author and consultant, she has tapped the magic of the metaphor and its ability to sell ideas, clear up confusion, inspire customers and close a sale. In Metaphorically Selling, Miller presents numerous examples from modern business, media and politics, and shows readers how to master the metaphor in a four-step model that can help anyone get heard, understood and remembered. Copyright © 2005 Soundview Executive Book Summaries

Product Details

ISBN-13:
9780976279419
Publisher:
Chiron Associates, Inc.
Publication date:
08/19/2009
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
182
Sales rank:
499,362
File size:
1 MB

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