Metaphorically Selling: How to use the magic of metaphors to sell, persuade & explain anything to anyoneby Anne Miller, Steve Martinez
Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, Managers, Consultants, CEOs, even the President of the U.S. are constantly challenged to pierce through this information clutter to get others to see the unique value of their services,… See more details below
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Billions of dollars are left on the table and hundreds of ideas fail to get off the ground every day because of the over-communicated society in which we live. Salespeople, Managers, Consultants, CEOs, even the President of the U.S. are constantly challenged to pierce through this information clutter to get others to see the unique value of their services, explanations, and propositions. Metaphors solve that problem. Join the ranks of five-star metaphor makers and salespeople like Ronald Reagan, Jack Welch, and Steve Jobs. Learn how to weave the magic of metaphor into your business arguments to sell an idea, clear up confusion, shake up indifference, close a sale, vaporize objections, wow an audience, inspire action and make your point. With more than two-hundred and fifty examples from contemporary business, politics, and media, Metaphorically Selling provides a unqiue Four Step Model to show anyone easily and quickly how to become a master of metaphor.
- Chiron Associates, Inc.
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You might say that author Anne Miller is like a homeowner who strikes oil while digging a ditch in the backyard. In this book, she shares knowledge she refined from more than 20 years of distilling metaphors. Her book leaves little doubt that metaphors can fuel the engines of your sales success. Its pages are full of colorful, persuasive anecdotes and analogies that follow one another like racecars coming out of Turn Four at Daytona. If you doubt whether her advice will apply to the rubber-meets-the-road realities of sales, just take Miller's ideas out for a test drive. Her primary expertise is in presentations, not sales, which may explain why her roadmap (note the extended metaphor) to success is so much more creative than most sales advice. Miller's book leaves many other tomes in the dust. We think sales professionals who read this book and master the art of the metaphor should get ready to take a victory lap or two.
The outside of this cabin. It is a brown cabin with an old ruff. It has barbed wire lining the roof. Inde there is a living room. There is a torn up couch, a dirty reclinner, and a tv. There is a fire place with a boar head above it. There are at least 15 bunks.