Methods for Testing and Evaluating Survey Questionnaires / Edition 1

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The definitive resource for survey questionnaire testing and evaluation

Over the past two decades, methods for the development, evaluation, and testing of survey questionnaires have undergone radical change. Research has now begun to identify the strengths and weaknesses of various testing and evaluation methods, as well as to estimate the methods’ reliability and validity. Expanding and adding to the research presented at the International Conference on Questionnaire Development, Evaluation and Testing Methods, this title presents the most up-to-date knowledge in this burgeoning field.

The only book dedicated to the evaluation and testing of survey questionnaires, this practical reference work brings together the expertise of over fifty leading, international researchers from a broad range of fields. The volume is divided into seven sections:

  • Cognitive interviews
  • Mode of administration
  • Supplements to conventional pretests
  • Special populations
  • Experiments
  • Multi-method applications
  • Statistical modeling

Comprehensive and carefully edited, this groundbreaking text offers researchers a solid foundation in the latest developments in testing and evaluating survey questionnaires, as well as a thorough introduction to emerging techniques and technologies.

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Editorial Reviews

From the Publisher
"...a superb resource...The writing style of each of the authors is uniformly excellent. This volume should be in every survey practitioner's library." (Contemporary Sociology, July 2005)

"...the ultimate resource for writing statistically valid surveys." (Technometrics, May 2005)

"Questionnaires are an emerging issue is survey sampling, and this book will be an important tool for researchers and survey practitioners." (Journal of the American Statistical Association, June 2005)

“This volume is essential for anyone collecting or using survey data.”  (Journal of the Royal Statistical Society Series A, June 2005)

“…informative and interesting…makes a significant contribution to the development and testing of questionnaires…” (, 2005 4:3)

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Product Details

  • ISBN-13: 9780471458418
  • Publisher: Wiley
  • Publication date: 6/23/2004
  • Series: Wiley Series in Survey Methodology Series, #332
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 624
  • Product dimensions: 6.20 (w) x 9.33 (h) x 1.20 (d)

Meet the Author

STANLEY PRESSER is a Professor in the Sociology Department and in the Joint Program in Survey Methodology at the University of Maryland.

JENNIFER M. ROTHGEB is a Social Science Statistician at the Center for Survey Methods Research in the Statistical Research Division of the U.S. Census Bureau.

MICK P. COUPER is an Associate Research Professor at the Institute for Social Research, University of Michigan, and at the Joint Program in Survey Methodology, University of Maryland.

JUDITH T. LESSLER is Vice President, Partnership for Genomics and Molecular Epidemiology, Research Triangle Institute.

ELIZABETH MARTIN is Senior Survey Methodologist at the U.S. Census Bureau.

JEAN MARTIN is Director of the Social Analysis and Reporting Division of the Office for National Statistics, U.K.

ELEANOR SINGER is a Research Professor at the Institute for Social Research, University of Michigan.

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Table of Contents



1. Methods for Testing and Evaluating Survey Questions (Stanley Presser, et al.).


2. Cognitive Interviewing Revisited: A Useful Technique, in Theory (Gordon B. Willis).

3. The Dynamics of Cognitive Interviewing (Paul Beatty).

4. Data Quality in Cognitive Interviews: The Case of Verbal Reports (Fred G. Conrad and Johnny Blair).

5. Do Different Cognitive Interview Techniques Produce Different Results (Theresa J. DeMaio and Ashley Landreth)?


6. Evaluating Survey Questions by Analyzing Patterns of Behavior Codes and Question-Answer Sequences (Johannes van der Zouwen and Johannes H. Smit).

7. Response Latency and (Para) Linguistic Expressions as Indicators of Response Error (Stasja Draisma and Wil Dijkstra).

8. Vignettes and Respondent Debriefing for Questionnaire Design and Evaluation (Elizabeth Martin).


9. The Case for More Split-Sample Experiments in Developing Survey Instruments (Floyd Jackson Fowler).

10. Using Field Experiments to Improve Instrument Design: The SIPP Methods Panel Project (Jeffrey Moore, et al.).

11. Experimental Design Considerations for Testing and Evaluating Questionnaires (Roger Tourangeau).


12. Modeling Measurement Error to Identify Flawed Questions (Paul Biemer).

13. Item Response Theory (IRT) Modeling for Questionnaire Evaluation (Bryce B. Reeve and Louise C. Mâsse).

14. Development and Improvement of Questionnaires Using Predictions of Reliability and Validity (William E. Saris, et al.).


15. Testing Paper Self-administered Questionnaires: Cognitive Interview and Field Test Comparisons (Don A. Dillman and Cleo D. Redline).

16. Methods for Testing and Evaluating Computer-Assisted Questionnaires (John Tarnai and Danna L. Moore).

17. Usability Testing to Evaluate Computer-Assisted Survey Instruments (Sue Ellen Hansen and Mick P. Couper).

18. Development and Testing of Web Questionnaires (Reginald P. Baker, et al.).


19. Evolution and Adaptation of Questionnaire Development, Evaluation and Testing for Establishment Surveys (Diane K. Willimack, et al.).

20. Pretesting Questionnaires for Children and Adolescents (Edith de Leeuw, et al.).

21. Developing and Evaluating Cross-National Survey Insteuments (Tom W. Smith).

22. Survey Questionnaire Translation and Assessment (Janet Harkness, et al.).


23. A Multiple-Method Approach to Improving the Clarity of Closely Related Concepts: Distinguishing Legal and Physical Custody of Children (Nora Cate Schaeffer and Jennifer Dykema).

24. Multiple Methods for Developing and Evaluating a Stated-Choice Questionnaire to Value Wetlands (Michael D. Kaplowitz, et al.).

25. Does Pretesting Make a Difference? An Experimental Test (Barbara Forsyth, et al.).



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