Methods in Behavioral Research / Edition 11

Methods in Behavioral Research / Edition 11

2.6 11
by Paul Cozby, Scott Bates
     
 

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ISBN-10: 0078035155

ISBN-13: 9780078035159

Pub. Date: 11/11/2011

Publisher: McGraw-Hill Higher Education

Methods in Behavioral Research has achieved its market-leading position with its concise and strategic approach to methodological decision making. Combining helpful pedagogy and rich examples, Cozby's eleventh edition again incorporates learning objectives, illustrative graphics, and activities to increase student involvement. Highlights of the new edition

Overview

Methods in Behavioral Research has achieved its market-leading position with its concise and strategic approach to methodological decision making. Combining helpful pedagogy and rich examples, Cozby's eleventh edition again incorporates learning objectives, illustrative graphics, and activities to increase student involvement. Highlights of the new edition include a broader introduction of different research techniques in Chapter 4, extensive revision of the “validity of measurements” section, and updated structural equations models.

Product Details

ISBN-13:
9780078035159
Publisher:
McGraw-Hill Higher Education
Publication date:
11/11/2011
Pages:
432
Sales rank:
345,071
Product dimensions:
7.30(w) x 9.00(h) x 0.70(d)

Table of Contents

Methods in Behavioral Research, 12e

Table of Contents

Chapter 1: Scientific Understanding of Behavior

Chapter 2: Where to Start

Chapter 3: Ethics in Behavioral Research

Chapter 4: Fundamental Research Issues

Chapter 5: Measurement Concepts

Chapter 6: Observational Methods

Chapter 7: Asking People About Themselves: Survey Research

Chapter 8: Experimental Design

Chapter 9: Conducting Experiments

Chapter 10: Complex Experimental Designs

Chapter 11: Single-Case, Quasi-Experimental, and Developmental Research

Chapter 12: Understanding Research Results: Description and Correlation

Chapter 13: Understanding Research Results: Statistical Inference

Chapter 14: Generalization

Appendix A: Reporting Research

Appendix B: Ethical Principles of Psychologists and Code of Conduct

Appendix C: Statistical Tests

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