Mexican Modernity: The Avant-Garde and the Technological Revolution

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Overview

In Mexican Modernity, Ruben Gallo tells the story of a second Mexican Revolution, a battle fought on the front of cultural representation. The new revolutionaries were not rebels or outlaws but artists and writers; their weapons were cameras, typewriters, radios, and other technological artifacts, and their goal was not to topple a dictator but to dethrone nineteenth-century aesthetics. Gallo tells the story of this other revolution by focusing on five artifacts that left a deep mark on the literature and the arts of the 1920s and 1930s: the camera and its novel techniques for seeing the modern world; the typewriter and its mechanization of literary aesthetics; radio and poetic experiments with wireless communication; cement architecture and its celebration of functional internationalism; and the stadium and its deployment as a mass medium for political spectacle.Gallo traces the ways artists and writers, armed with these artifacts, revolutionized representation by breaking with the traditional modes of production that had dominated Mexican cultural practices: Tina Modotti rose against the conventions of "artistic"photography by promoting a radically modern photographic aesthetics; typewriting authors rejected the literary precepts of modernismo to celebrate the stridencies of mechanical writing; and young architects abandoned older building materials for the symbolic strength of reinforced concrete.Gallo uncovers a secret history of Mexican modernity that includes a number of fascinating episodes: the pictorialist backlash against Modotti and Edward Weston; the postcolonial Remingtont typewriter;Mexican radio in the North Pole; the campaign to aestheticize cement through journals and artistic competitions; and the protofascist political spectacles held at Mexico City's National Stadium in the 1920s.

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What People Are Saying

From the Publisher
"Rubén Gallo's Mexican Modernity marks an event for cultural studies at large. More than any previous study of its kind, it takes our still-fresh fascination with media history and material culture to a new level, where they greatly advance our philosophical understanding of aesthetic experience under the conditions of modernity. Gallo writes with the joyful admiration of a young enthusiast and the conceptual complexity (and sometimes even the irony)of an intellectual master." Hans Ulrich Gumbrecht , Albert Guérard Professor inLiterature, Stanford University

"Ruben Gallo's *Mexican Modernity* marks an event for cultural studies at large. More than any previous study of its kind, it takes our still-fresh fascination with media history and material culture to a new level, where they greatly advance our philosophical understanding of aesthetic experience under the conditions of modernity. Gallo writes with the joyful admiration of a young enthusiast and the conceptual complexity (and sometimes even the irony) of an intellectual master."—Hans Ulrich Gumbrecht, Albert Guérard Professor in Literature, StanfordUniversity

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Product Details

  • ISBN-13: 9780262514965
  • Publisher: MIT Press
  • Publication date: 9/24/2010
  • Pages: 248
  • Product dimensions: 8.80 (w) x 7.70 (h) x 0.70 (d)

Meet the Author

Rubén Gallo is Director of the Program in Latin American Studies and Professor in theDepartment of Spanish and Portuguese Languages and Cultures at Princeton University. He is the author of Mexican Modernity: The Avant-Garde and the Technological Revolution (MIT Press, 2005).

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Table of Contents

Introduction : media and modernity in Mexico 1
1 Cameras 31
2 Typewriters 67
3 Radio 117
4 Cement 169
5 Stadiums 201
Epilogue : Tepito in the early morning 227
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