Mexicans & Americans

Overview

Whether negotiating a delivery date, launching a local franchise, or renting a car in Mexico City, speaking the language and knowing the rules of business is not enough. In any culture where yes can mean no-or sometimes maybe-corporate giants, including Wal-Mart and IBM, can make costly mistakes. Mexicans and Americans: Cracking the Cultural Code gets to the heart of our differences and lays the groundwork for cultural fluency. Here is a humorous and insightful firsthand look at how to succeed in working with ...
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Mexicans & Americans: Cracking the Cultural Code

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Overview

Whether negotiating a delivery date, launching a local franchise, or renting a car in Mexico City, speaking the language and knowing the rules of business is not enough. In any culture where yes can mean no-or sometimes maybe-corporate giants, including Wal-Mart and IBM, can make costly mistakes. Mexicans and Americans: Cracking the Cultural Code gets to the heart of our differences and lays the groundwork for cultural fluency. Here is a humorous and insightful firsthand look at how to succeed in working with Mexicans on either side of the border. Steeped in the richness of Mexican culture and history, Ned Crouch helps us understand the most critical elements that determine what works and what doesn't when Mexicans and Americans come together in business: our different views of time and space, and our construction and use of language. He debunks the manana stereotype and offers specific advice on how to cross the cultural divide that separates our views on hierarchy, authority, class and gender. Real business examples and dozens of personal dialogues from a range of professions-like waiters, cab drivers, lawyers, engineers and CEOs-demonstrate common Mexican and American mindsets. Ned Crouch draws on a lifetime of experience to show how Mexicans and American gringos can engage with and enrich each other.
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Product Details

  • ISBN-13: 9781857883428
  • Publisher: Nicholas Brealey Publishing
  • Publication date: 5/14/2004
  • Series: The Reference Shelf Series
  • Pages: 288
  • Sales rank: 395,087
  • Product dimensions: 0.65 (w) x 9.00 (h) x 6.00 (d)

Meet the Author

Raised in a U.S. diplomatic family in Colombia, France and Spain, Ned Crouch is a cultural analyst, lecturer and seasoned businessperson. He graduated from the university of the Americans in Mexico, did graduate work in Mexican history at Michigan State University and studied at Georgetown University's School of Foreign Service. In his 30-year international corporate career, Crouch worked for multinationals such as 3M, Carolina Caribbean and Steelcase. He helped U.S., European and Asian companies, including General Motors, Chrysler, Cooper Industries, Phillips, Yazaki, Hutchinson and Holland Group, expand business in Mexico. Ned is a member of the U.S.-Mexico Chamber of Commerce, the World Trade Association and the World Affairs Council. He lives in Grand Rapids, Michigan.
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Table of Contents

Pt. I The intercultural thing
Ch. 1 The meaning of yes 3
Ch. 2 It's all about culture 15
Ch. 3 Time and time again 33
Ch. 4 A different sense of space 45
Ch. 5 The deeper meaning of language 55
Ch. 6 Putting it all together 77
Pt. II Working with Mexicans
Ch. 7 Individual versus group-oriented work styles 89
Ch. 8 Future versus present orientation 109
Ch. 9 People in control versus nature in control 121
Ch. 10 Equality versus hierarchy 133
Ch. 11 Tasks versus people : conflict resolution 147
Ch. 12 Detachment versus contextuality : building relationships 163
Pt. III Building context
Ch. 13 Archaeology of the Mexican mind 179
Ch. 14 Political culture 195
Ch. 15 Economic culture 209
Ch. 16 Across the social spectrum 227
Ch. 17 Sifting through the finds 243
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