Table of Contents
Introduction 6
Chapter 1 Design Is Good for You 8
Order, Direct, Interest 10
Impromptu or Managed 14
How We Look at Pictures 16
Design Tools 22
Viewpoint 24
Optics 26
Chapter 2 Deep or Flat 28
Perspective: Diminishing 30
Perspective: Linear 32
Perspective: Aerial 34
Flattening & Compression 36
Immersion 38
Focus Depth 40
Squaring Up 42
Flat Lighting 44
Chapter 3 Framed 46
Subject & Frame 48
Tight 50
Placement Zones 52
Slimmer, Fatter 54
Orientation 56
Square 58
Widescreen 60
Basic Division 62
Diagonal Division 64
Chapter 4 Secret Geometry 66
Rabatment 68
Golden Section 70
Fibonacci Points 72
Musical Harmony 74
The Ever-Present Triangle 76
The Uncommon Circle 78
Repeating Rectangles 80
Mondrianesque 82
Quartering 84
Static Lines 86
Angular Energy 88
The Flow of Curves 90
Chapter 5 Hidden Influences 92
Salience 94
Visual Weight 100
Foreground Stretch 102
The Need For A Subject 104
The Need to Group 106
The Need to Continue 108
The Need to Complete 110
Balance 112
Chapter 6 The New Order 114
Neatness 116
De-Crowding 118
Gaps & Slots 120
Enclosing 122
Group Control 124
Full Arrangement 128
Mirroring 130
Anchoring 132
Chapter 7 The Director's Chair 134
Pairing 136
Matchmaking 138
Slow Reveal 140
Pointing 142
Focus Pull 144
Chapter 8 Swimming Upstream 146
One-Corner 148
End-to-End 150
Dispersed Attention 152
Field Pictures 156
Constructivist 158
Tilt 160
Reduction 162
Separate Planes 164
Layering 166
Conceal & Obscure 168
Free Format 170
Index 172
Acknowledgements & Picture Credits 176