Michael Jordan and the New Global Capitalism

Michael Jordan and the New Global Capitalism

4.5 2
by Walter LaFeber
     
 

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ISBN-10: 0393323692

ISBN-13: 9780393323696

Pub. Date: 09/28/2002

Publisher: Norton, W. W. & Company, Inc.

Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mind—one pair of feet—at a time.
With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From

Overview

Walter LaFeber's timely analysis looks at the ways that triumphant capitalism, coupled with high-tech telecommunications, is conquering the nations of the world, one mind—one pair of feet—at a time.
With Michael Jordan and the New Global Capitalism, Walter LaFeber has written a biography, a social history, and a far-ranging economic critique. From basketball prodigy to international phenomenon to seductive commercial ideal, Michael Jordan is the supreme example of how American corporations have used technology in a brave, massively wired new world to sell their products in every corner of the globe. LaFeber's examination of Nike and its particular dominion over the global marketplace is often scathing, while his fascinating mini-biography of Michael Jordan and the commercial history of basketball reveal much about American society. For this new paperback edition, LaFeber has added a chapter on globalization in a changed world, after mass protests and since September 11. "Bold, riveting....Brilliantly illuminates how hyper-US capitalism has spread its financial wings around the globe."—Douglas Brinkley "LaFeber brings an impressive intellect to bear on his subject."—Barbara Rudolph, Chicago Tribune

Product Details

ISBN-13:
9780393323696
Publisher:
Norton, W. W. & Company, Inc.
Publication date:
09/28/2002
Edition description:
New Edition
Pages:
224
Sales rank:
818,043
Product dimensions:
5.50(w) x 8.20(h) x 0.60(d)

Table of Contents

Preface13
Chapter IA Century of Preparation27
The North Carolina Legacy29
The Naismith Legacy33
The Legacy of the Harlem Rens and "Dr. J"41
Chapter IIThe Globalization of Michael Jordan49
Enter the Transnational Corporation54
Enter the Swoosh57
Enter the Communication Satellite67
Chapter IIIBittersweet Championships75
Selling a Championship78
"Basketball Is My Escape ... Everything Else Is So Complicated"83
Chapter IVNew Frontiers--and Inner Cities90
Perils of Globalization90
Gambling--and the Media96
Wrapping Himself in the Flag: The 1992 Olympics99
"There's No Telling What Can Happen to the Business If China Truly Catches On"102
"The Higher the Satellite, the Lower the Culture?"109
Chapter VA Faustian Bargain113
Tragedy119
Baseball Interlude121
The Return126
Chapter VI"The Greatest Endorser of the Twentieth-Century" or "An Insidious Form of Imperialism"?130
Expanding the Empire133
The Swooshifying of the World143
Capital versus Culture: Implications and Conclusions151
Chapter VIISeptember 11 and After: The Struggle over the New Global Capitalism165
"But Nothing Was Normal Anymore"170
Where, and Why, the New Global Capitalism Failed--and the Tragic Results174
The U.S. Response--Or, Are the New Technologies and American Democracy Compatible?181
Conclusion: The New Global Capitalism after September 11186
Acknowledgments189
Notes191
Selected Bibliography207
Index213

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Michael Jordan and the New Global Capitalism 4 out of 5 based on 0 ratings. 1 reviews.
Guest More than 1 year ago
This is not a book about basketball. It's not a book about Michael Jordan. It's a book about how Michael Jordan and the sport of basketball epitomize a new era of globalization, international communications, transnational corporations and 'soft' imperialism. Tracing the history and evolution of basketball, the NBA, and Michael Jordan, Walter LaFeber introduces a darker side of sports and culture. The book describes how when Jordan joined the Chicago Bulls the conditions for his success as a public figure had been predetermined. Using Nike and Jordan as an example, LaFeber demonstrates the power of transnational corporations and media technology to showcase American popular culture to the world. Throughout the book, the author criticizes Nike's relentless pursuit of profits at the expense of minority groups, exploited workers in developing countries, and American society in general. Ultimately, he suggests the Nike and Jordan combination illustrates the significant consequences of capitalism gone global. LaFeber describes how the media's continual broadcast of Jordan's image, and the products he endorsed, contributed to a change in the culture's of the world. He argues that the ideological battleground of the new millenium will pit the forces of culture against the forces of capital. While LaFeber's conclusions are extreme, he paints a compelling argument. At the very least, his book highlights the issues faced by a world where the notion of a global village has become a reality.