Michael Jordan

Michael Jordan

2.8 5
by David L. Porter
     
 

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He is among the best-known and wealthiest athletes in the history of organized sports. With the possible exceptions of boxer Muhammad Ali and baseball player Babe Ruth, no athlete has made a greater impact on American society-or in the world-than Michael Jordan. Follow the life of one of the most recognizable athletes and living brands inside this engaging and

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Overview

He is among the best-known and wealthiest athletes in the history of organized sports. With the possible exceptions of boxer Muhammad Ali and baseball player Babe Ruth, no athlete has made a greater impact on American society-or in the world-than Michael Jordan. Follow the life of one of the most recognizable athletes and living brands inside this engaging and balanced biography.

When basketball stars Larry Bird and Magic Johnson retired in the early 1990s, Michael almost single-handedly propelled the NBA to stratospheric levels of success and international visibility. As a player for the Chicago Bulls, he generated instant crowd thrills with his record-setting drives and dunks, selling countless books, newspapers, videotapes, NBA game tickets, and hours of television time. The NBA promoted Michael, basing its popularity on his image as the greatest showman in sports history. Yet his sports hero status extends beyond NBA records. Michael changed the game by becoming the most effectively marketed athlete of his generation. Nike and many other companies rode-and continue to ride-on the coattails of Air Jordan's legend. Author David Porter highlights Jordan's on and off the court accomplishments and examines his relationship with Chicago Bulls' coaches, his commercial endorsements, and his current role as part-owner of the Charlotte Bobcats. A chronology, photos, career stats, and a bibliography of print and electronic resources round out this biography of one of the most influential athletes of the twentieth century.

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Editorial Reviews

From the Publisher
"Porter traces basketball star Jordan's career, starting with his formative years and education, then detailing his accomplishments during his years with the Chicago Bulls, his transition into and out of the Birmingham Barons, and his disappointing years with the Washington Wizards. The book highlights his on-court accomplishments, but also examines his disagreements with coaches and management, and his role as an advertising figure. B&W photos, a timeline, and an annotated bibliography of print and nonprint sources are included. The length, format, and subject areas of the bibliographies in the series are designed to meet educators requirements for secondary school assignments." - Reference & Research Book News

Product Details

ISBN-13:
9780313080807
Publisher:
ABC-CLIO, Incorporated
Publication date:
07/30/2007
Series:
Greenwood Biographies Series
Sold by:
Barnes & Noble
Format:
NOOK Book
Sales rank:
447,236
File size:
491 KB

Meet the Author

David L. Porter has edited several reference books on sports, including the Biographical Dictionary of American Sports and Latino and African American Athletes Today: A Biographical Dictionary.

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Michael Jordan 2.8 out of 5 based on 0 ratings. 5 reviews.
John96Volvo More than 1 year ago
This book was very detailed and I learned quite a bit that i didn't know about, but was very repetative and poorly written. I had a hard time sitting down and reading for a while.
Anonymous More than 1 year ago
Micheal jordon was one of the best but this book sucks
Anonymous More than 1 year ago
Anonymous More than 1 year ago
Should i get the sample
Anonymous More than 1 year ago
Hes best in all time history but ripoff