Michael Jordan, Inc.


Uses Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture.
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Uses Michael Jordan as a vehicle for viewing the broader social, economic, political, and technological concerns that frame contemporary culture.
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Product Details

Meet the Author

David L. Andrews is Associate Professor of Sport and Cultural Studies at The University of Maryland, College Park and a Visiting Senior Research Fellow at De Montfort University in England.

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Table of Contents

From Paul Robeson to Michael Jordan: Images of Race Relations and Sports
C. Keith Harrison

Michael Jordan Matters
David L. Andrews

Part I Jordan and the Celebrity Economy

1 Representing Michael
Norman K. Denzin

2 Michael Jordan and His Uniform Number
Edward G. Armstrong

Part II Jordan and Corporate Culture

3 The Sports Spectacle, Michael Jordan, and Nike: Unholy Alliance?
Douglas Kellner

4 Nike's America / America's Michael Jordan
Cheryl L. Cole

Part III Jordan and Identity Politics

5 The Fact(s) of Michael Jordan's Blackness: Excavating a Floating Racial Signifier
David L. Andrews

6 Safe Sex Symbol?: Michael Jordan and the Politics of Representation
Mary G. McDonald

Part IV Jordan and the Global Marketplace

7 The Global Jordanscape
Ben Carrington, David L. Andrews, Steven J. Jackson, Zbigniew Mazur

8. Michael Jordan, Sneaker Commercials, and Canadian Youth Cultures
Brian Wilson, Robert Sparks

Part V Jordan and Critical Pedagogy

9 Be Like Mike?: Michael Jordan the Pedagogy of Desire
Michael Eric Dyson

10 Just Do It: What Michael Jordan Has To Teach Us
Michael Hoechsmann


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  • Anonymous

    Posted December 25, 2001

    Comprehensive without being over-bearing

    This is the definitive collection of works associated with Michael Jordan, both the celebrity athlete and the media creation. While all of the essays are deep, intense critiques of sport, the chapter by Norman Denzin in particular is both the most accessible and theoretically advanced (a stunning accomplishment), while C.L. Cole's chapter on 'American Jordan' is well worth the price of the book itself. Andrews has put together a great collection of diverse readings. A must read.

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