Micro-ISV: From Vision to Reality

by Robert Walsh

Overview

Micro-independent software vendors, or micro-ISVs, have become both a major source of applications and a realistic career alternative for IT professionals. As for the latter, are you a programmer and curious about being your own boss? Where do you turn for information? Until now, online and traditional literature havent caught up with the reality of the post-dot com bust.

Micro-ISV: From Vision to Reality explains what works and why in today's emerging micro-ISV sector. Currently, thousands of programmers build and deliver great solutions ISV-style, earning success and revenues much larger than you might guess. Written by and for micro-ISVs, with help from some of the leaders of the field, this book takes you beyond just daydreaming to running your own business. It thoroughly explores how it is indeed possible to launch and maintain a small and successful ISV business, and is an ideal read if you're interested in getting started.

Product Details

ISBN-13:	9781430201144
Publisher:	Apress
Publication date:	11/21/2006
Sold by:	Barnes & Noble
Format:	eBook
Pages:	376
File size:	8 MB

About the Author

Bob Walsh is the founder of 47Hats, a consulting firm/blog/startup dedicated to helping startups succeed, the author of Micro-ISV: From Vision to Reality, podcaster-in-chief of the Startup Success Podcast, co-moderator of the Joel on Software's Business of Software forum, and creator of StartupToDo.com, a online productivity app and community for startup and microISVs. At his company, Safari Software, Inc., Bob was a contract software developer for more than 20 years before launching, selling and ultimately selling off a Windows personal task manager commercial application. Before getting into information technology, Walsh was a reporter for several news organizations, the most worth bragging about being United Press International (UPI).

Table of Contents

Having a Vision.- Developing the Micro-ISV Way.- Presenting the Product.- Business Is Business.- Focusing on the Customer.- Welcome to Your Industry.- What Happens Next?.

What People are Saying About This

There is nothing else available like it that covers so much territory about the basics of starting and running a small software company. Just buy it and read it.
— Thomas Warfield, asharewarelife.com

Editorial Reviews

The Barnes & Noble Review
Are you a programmer? You needn’t work for Microsoft, or Google -- or worry every day about some pointy-haired corporate boss. You can be your own “micro-ISV,” your own tiny software company. Bob Walsh won’t fool you: It isn’t easy. But it just might be your best alternative -- and your best life.

Walsh’s new book covers every aspect of starting and profitably running your own small software company. You’ll learn how to find a problem important enough that people will pay to solve it; and how to set up a development environment that leverages your limited resources to produce superior, customer-focused software.

But most of the book is on make-or-break non-technical issues. Crafting your customer’s experience. Providing support. Marketing. Getting paid. Walsh wraps up with nitty-gritty advice from 24 people who are already out there proving it can be done. Bill Camarda, from the February 2006 Read Only

bn.com