Micro-ISV: From Vision to Reality [NOOK Book]


Micro-independent software vendors, or micro-ISVs, have become both a major source of applications and a realistic career alternative for IT professionals. As for the latter, are you a programmer and curious about being your own boss? Where do you turn for information? Until now, online and traditional literature havent caught up with the reality of the post-dot com bust.

Micro-ISV: From Vision to Reality ...

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Micro-ISV: From Vision to Reality

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Micro-independent software vendors, or micro-ISVs, have become both a major source of applications and a realistic career alternative for IT professionals. As for the latter, are you a programmer and curious about being your own boss? Where do you turn for information? Until now, online and traditional literature havent caught up with the reality of the post-dot com bust.

Micro-ISV: From Vision to Reality explains what works and why in today’s emerging micro-ISV sector. Currently, thousands of programmers build and deliver great solutions ISV-style, earning success and revenues much larger than you might guess. Written by and for micro-ISVs, with help from some of the leaders of the field, this book takes you beyond just daydreaming to running your own business. It thoroughly explores how it is indeed possible to launch and maintain a small and successful ISV business, and is an ideal read if you’re interested in getting started.

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Editorial Reviews

From Barnes & Noble
The Barnes & Noble Review
Are you a programmer? You needn’t work for Microsoft, or Google -- or worry every day about some pointy-haired corporate boss. You can be your own “micro-ISV,” your own tiny software company. Bob Walsh won’t fool you: It isn’t easy. But it just might be your best alternative -- and your best life.

Walsh’s new book covers every aspect of starting and profitably running your own small software company. You’ll learn how to find a problem important enough that people will pay to solve it; and how to set up a development environment that leverages your limited resources to produce superior, customer-focused software.

But most of the book is on make-or-break non-technical issues. Crafting your customer’s experience. Providing support. Marketing. Getting paid. Walsh wraps up with nitty-gritty advice from 24 people who are already out there proving it can be done. Bill Camarda, from the February 2006 Read Only

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Product Details

  • ISBN-13: 9781430201144
  • Publisher: Apress
  • Publication date: 1/12/2006
  • Sold by: Barnes & Noble
  • Format: eBook
  • Edition number: 1
  • Pages: 376
  • File size: 8 MB

Meet the Author

Bob Walsh is the founder of 47Hats, a consulting firm/blog/startup dedicated to helping startups succeed, the author of Micro-ISV: From Vision to Reality, podcaster-in-chief of the Startup Success Podcast, co-moderator of the Joel on Software's Business of Software forum, and creator of StartupToDo.com, a online productivity app and community for startup and microISVs.

At his company, Safari Software, Inc., Bob was a contract software developer for more than 20 years before launching, selling and ultimately selling off a Windows personal task manager commercial application. Before getting into information technology, Walsh was a reporter for several news organizations, the most worth bragging about being United Press International (UPI).

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Table of Contents

Ch. 1 Having a vision 1
Ch. 2 Developing the micro-ISV way 23
Ch. 3 Presenting the product 55
Ch. 4 Business is business 115
Ch. 5 Focusing on the customer 157
Ch. 6 Welcome to your industry 209
Ch. 7 What happens next? 245
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted August 16, 2006

    Good Reference

    This book could best be considered a time-saver. The author does a great job of laying out the necessary steps of getting from 'idea' to 'cash'. Each chapter is simple and focused on one aspect of building your business. The list of references to web sites and additional material is worth the price of the book in the amount of time saved thatotherwise would be spent looking for the information. My only complaint abuot the book (and the reason it only gets 4 stars instead of 5) is the references to primarily Microsoft technology. There isn't much, if any, reference to the open source world of Linux, Apache, PHP, MySQL and other similar technologies in use in many web-based businesses. Therefore, some of the specific tools that are recommended wouldn't apply. Overall, a great book that I would recommend if you want to see what is involved in launching a company of one or a few.

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  • Anonymous

    Posted January 28, 2006

    HIGHLY Recommended

    I just yesterday picked up this book, and I have to tell you, that if you want to start an internet business selling your own software product, you gotta buy this book and read it a few times! I'm only one-third the way through and I find it hard to put down. This is unusual, as I read technical books rather in fits and starts (because they're frequently fairly boring while being useful nevertheless), but this book is well written, highly informative, interesting, and so on. Walsh went to the trouble of interviewing a number of successful micro-ISV'ers and including the interviews in the book. And I just have to say it: this book is pure gold. HIGHLY recommended.

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