Are you a programmer? You needn’t work for Microsoft, or Google -- or worry every day about some pointy-haired corporate boss. You can be your own “micro-ISV,” your own tiny software company. Bob Walsh won’t fool you: It isn’t easy. But it just might be your best alternative -- and your best life.
Walsh’s new book covers every aspect of starting and profitably running your own small software company. You’ll learn how to find a problem important enough that people will pay to solve it; and how to set up a development environment that leverages your limited resources to produce superior, customer-focused software.
But most of the book is on make-or-break non-technical issues. Crafting your customer’s experience. Providing support. Marketing. Getting paid. Walsh wraps up with nitty-gritty advice from 24 people who are already out there proving it can be done. Bill Camarda, from the February 2006 Read Only