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From internet dating and antiwar protests to citrus farming, caviar, and Canadian prescription drugs--everything looks different through the eyes of an economist.
Recognized for it's extensive collection of intriguing applications, Browning & Zupan's Microeconomics: Theory & Applications, Ninth Edition teaches you how to look at the world through the eyes of an economist. You'll learn to analyze real-world situations and predict market phenomena using fundamental analysis tools.
Now revised with several new applications, this Ninth Edition continues to make microeconomics real and relevant. Firmly committed to the needs of today's students, the authors present fundamental concepts and techniques in a brief, less expensive paperback format.
New applications include:
* The Accounting and Economic Costs of SOX
* Social Security and Saving
* An Example of a Backward-Bending Labor Supply Curve: The Work Effort Choices of Dentists Versus Physicians
* The Likelihood of Good Samaritan Behavior and Group Size
* What the Marginal-Average Relationship Means for Your Grade Point Average
* The Low-Down on Why Lojack Is Underprovided
* What to Do if the World Truly Is Flat
* The Effect of Wal-Mart on Retailing Productivity, Costs, and Prices
* Asymmetric Information and Internet Dating
Chapter 1. An Introduction to Microeconomics.
Chapter 2. Supply and Demand.
Chapter 3. The Theory of Consumer Choice.
Chapter 4. Individual and Market Demand.
Chapter 5. Using Consumer Choice Theory.
Chapter 6. Exchange, Efficiency, and Prices.
Chapter 7. Production.
Chapter 8. The Cost of Production .
Chapter 9. Profit Maximization in Perfectly Competitive Markets.
Chapter 10. Using the Competitive Model.
Chapter 11. Monopoly.
Chapter 12. Product Pricing with Monopoly Power.
Chapter 13. Monopolistic Competition and Oligopoly.
Chapter 14. Game Theory and the Economics of Information.
Chapter 15. Using Noncompetitive Market Models.
Chapter 16. Employment and Pricing of Inputs.
Chapter 17. Wages, Rent, Interest, and Profit.
Chapter 18. Using Input Market Analysis.
Chapter 19. General Equilibrium Analysis and Economic Efficiency.
Chapter 20. Public Goods and Externalities.
Answers to Selected Problems.