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This book is a calculus-based microeconomic theory text for undergraduates and graduates that successfully balances theoretical/intuitive (verbal), graphical (visual), and mathematical presentation in order to appeal to various learning styles. The text combines theory and applications more completely than most offerings in this course area, and bridges the gap between low-level texts that relegate math to footnotes and upper-level texts that focus only on math at the expense of theory and applications.
1. Introduction. PART I. CONSUMERS SOVEREIGNTY. 2. Consumer Preferences. 3. Utility Maximization. 4. Comparative Statics: Analysis of Individual Demand and Labor Supply. PART II. MARKETS AND CONSUMER INTERACTION. 5. Market Demand. 6. Pure Exchange. PART III. PRODUCERS RULES. 7. Production Technology. 8. Theory of Cost. PART IV. COMPETITIVE FORCES. 9. Perfect Competition. 10. Economic Efficiency. 11. General Competitive Equilibrium. PART V. MONOPOLY POWER. 12. Monopoly and Regulation. 13. Price Discrimination. PART VI. STRATEGIC AGENT INTERACTION. 14. Game Theory. 15. Industrial Organization. PART VII. INPUT MARKETS. 16. Competitive Input Markets. 17. Monopoly Power in Input Markets. PART VIII. RISKY WORLD AND INTERTEMPORAL CHOICES. 18. Risky Choices and Risk Aversion. 19. Intertemporal Choices and Capital Decisions. PART IX. MISSING MARKETS. 20. Welfare Economics. 21. Externalities. 22. Public Goods. 23. Asymmetric Information.