Microeconomics and Behavior / Edition 9

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Overview

Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economic analysis and human behavior. Core analytical tools are embedded in a uniquely diverse collection of examples and applications to illuminate the power and versatility of the economic way of thinking. Students are encouraged to become “Economic Naturalists” who see the mundane details of ordinary existence in a sharp new light.

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Product Details

  • ISBN-13: 9780078021695
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 1/10/2014
  • Edition description: New Edition
  • Edition number: 9
  • Pages: 640
  • Sales rank: 433,378
  • Product dimensions: 8.60 (w) x 10.90 (h) x 1.20 (d)

Meet the Author

Robert H. Frank received his B.S. in mathematics from Georgia Tech in 1966, then taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. During leaves of absence from Cornell, he served as chief economist for the Civil Aeronautics Board from 1978 to 1980 and was a Fellow at the Center for Advanced Study in the Behavioral Sciences in 1992-93. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behavior. His books on these themes include Choosing the Right Pond: Human Behavior and the Quest for Status (Oxford University Press, 1985) and Passions Within Reason: The Strategic Role of the Emotions (W.W. Norton, 1988). He and Philip Cook are co-authors of The Winner-Take-All Society (The Free Press, 1995) , which received a Critic’s Choice Award and appeared on both the New York Times Notable Books list and Business Week Ten Best list for 1995. His most recent general interest publication is Luxury Fever (The Free Press, 1999). Professor Frank’s books have been translated into eight languages. He has been awarded an Andrew W. Mellon Professorship (1987 – 1990), a Kenan Enterprise Award (1993), and a Merrill Scholars Program Outstanding Educator Citation (1991).
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Table of Contents


Part 1 Introduction
1 Thinking Like an Economist
2 Supply and Demand
Part 2 The Theory of Consumer Behavior
3 Rational Consumer Choice
4 Individual and Market Demand
5 Applications of Rational Choice and Demand Theories
6 The Economics of Information and Choice under Uncertainty
7 Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
8 Cognitive Limitations and Consumer Behavior
Part 3 The Theory of the Firm and Market Structure
9 Production
10 Costs
11 Perfect Competition
12 Monopoly
13 Imperfect Competition: A Game-Theoretic Approach
Part 4 Factor Markets
14 Labor
15 Capital
Part 5 Externalities, Public Good, and Welfare
16 Externalities, Property Rights, and the Coase Theorem
17 Government
Index
18W General Equilibrium and Market Efficiency (online)
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