Microeconomics and Behavior / Edition 8

Microeconomics and Behavior / Edition 8

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by Robert H. Frank
     
 

ISBN-10: 0070166749

ISBN-13: 9780070166745

Pub. Date: 01/01/2010

Publisher: McGraw-Hill School Education Group

Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. Human behavior in this context is of significant interest to today's academic community. The book's clear narrative appeals to students, and its numerous examples help students develop economic…  See more details below

Overview

Robert Frank's Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. Human behavior in this context is of significant interest to today's academic community. The book's clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. It encourages the reader to develop the distinctive mindset known as “thinking like an economist."

Product Details

ISBN-13:
9780070166745
Publisher:
McGraw-Hill School Education Group
Publication date:
01/01/2010
Pages:
672
Product dimensions:
8.50(w) x 10.80(h) x 0.90(d)

Table of Contents

Part 1 Introduction

1 Thinking Like an Economist

2 Supply and Demand
Part 2 The Theory of Consumer Behavior

3 Rational Consumer Choice

4 Individual and Market Demand

5 Applications of Rational Choice and Demand Theories

6 The Economics of Information and Choice under Uncertainty

7 Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior

8 Cognitive Limitations and Consumer Behavior
Part 3 The Theory of the Firm and Market Structure

9 Production

10 Costs

11 Perfect Competition

12 Monopoly

13 Imperfect Competition: A Game-Theoretic Approach
Part 4 Factor Markets

14 Labor

15 Capital
Part 5 Externalities, Public Good, and Welfare

16 Externalities, Property Rights, and the Coase Theorem

17 Government

Index

18W General Equilibrium and Market Efficiency (online)

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Microeconomics and Behavior 1 out of 5 based on 0 ratings. 2 reviews.
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