Microeconomics and Behavior / Edition 8

Hardcover (Print)
Rent
Rent from BN.com
$30.58
(Save 88%)
Est. Return Date: 09/23/2014
Used and New from Other Sellers
Used and New from Other Sellers
from $28.24
Usually ships in 1-2 business days
(Save 88%)
Other sellers (Hardcover)
  • All (41) from $28.24   
  • New (3) from $70.00   
  • Used (38) from $28.24   

Overview

Robert Frank’s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book’s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student’s capacity to “think like an economist.”

Read More Show Less

Product Details

  • ISBN-13: 9780073375946
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 9/24/2009
  • Edition description: Older Edition
  • Edition number: 8
  • Pages: 640
  • Sales rank: 470,489
  • Product dimensions: 8.80 (w) x 11.10 (h) x 1.20 (d)

Meet the Author

Robert H. Frank received his B.S. in mathematics from Georgia Tech in 1966, then taught math and science for two years as a Peace Corps Volunteer in rural Nepal. He received his M.A. in statistics from the University of California at Berkeley in 1971, and his Ph.D. in economics in 1972, also from U.C. Berkeley. He is the Goldwin Smith Professor of Economics at Cornell University, where he has taught since 1972 and where he currently holds a joint appointment in the department of economics and the Johnson Graduate School of Management. During leaves of absence from Cornell, he served as chief economist for the Civil Aeronautics Board from 1978 to 1980 and was a Fellow at the Center for Advanced Study in the Behavioral Sciences in 1992-93. He has published on a variety of subjects, including price and wage discrimination, public utility pricing, the measurement of unemployment spell lengths, and the distributional consequences of direct foreign investment. For the past several years, his research has focused on rivalry and cooperation in economic and social behavior. His books on these themes include Choosing the Right Pond: Human Behavior and the Quest for Status (Oxford University Press, 1985) and Passions Within Reason: The Strategic Role of the Emotions (W.W. Norton, 1988). He and Philip Cook are co-authors of The Winner-Take-All Society (The Free Press, 1995) , which received a Critic’s Choice Award and appeared on both the New York Times Notable Books list and Business Week Ten Best list for 1995. His most recent general interest publication is Luxury Fever (The Free Press, 1999). Professor Frank’s books have been translated into eight languages. He has been awarded an Andrew W. Mellon Professorship (1987 – 1990), a Kenan Enterprise Award (1993), and a Merrill Scholars Program Outstanding Educator Citation (1991).

Read More Show Less

Table of Contents

Preface
Ch. 1 Thinking Like an Economist
Ch. 2 Supply and Demand
Ch. 3 Rational Consumer Choice
Ch. 4 Individual and Market Demand
Ch. 5 Applications of Rational Choice and Demand Theories
Ch. 6 The Economics of Information and Choice Under Uncertainty
Ch. 7 Explaining Tastes: The Importance of Altruism and Other Nonegoistic Behavior
Ch. 8 Cognitive Limitations and Consumer Behavior
Ch. 9 Production
Ch. 10 Costs
Ch. 11 Perfect Competition
Ch. 12 Monopoly
Ch. 13 Oligopoly and Monopolistic Competition
Ch. 14 Labor
Ch. 15 Capital
Ch. 16 General Equilibrium and Market Efficiency
Ch. 17 Externalities, Property Rights, and the Coase Theorem
Ch. 18 Government
Appendixes
Ch. 3 App The Utility Function Approach to the Consumer Budgeting Problem
Ch. 4 App Additional Topics in Demand Theory
Ch. 5 App Additional Applications of Rational Choice and Demand Theories
Ch. 6 App Search Theory and the Winner's Curse
Ch. 9 App Mathematical Extensions of Production Theory
Ch. 10 App Mathematical Extensions of the Theory of Costs
Ch. 13 App Additional Models of Monopolistic Competition
Ch. 15 App A More Detailed Look at Exhaustible Resource Allocation
Index
Read More Show Less

Customer Reviews

Average Rating 1
( 2 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(2)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously
Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted January 15, 2012

    No text was provided for this review.

  • Anonymous

    Posted May 30, 2011

    No text was provided for this review.

Sort by: Showing all of 2 Customer Reviews

If you find inappropriate content, please report it to Barnes & Noble
Why is this product inappropriate?
Comments (optional)