Microeconomics: Principles and Tools / Edition 3

Microeconomics: Principles and Tools / Edition 3

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by Arthur O'Sullivan, Steven Sheffrin, Steven M. Sheffrin
     
 

The book provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics—1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and

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Overview

The book provides a clear, concise, and accessible presentation of key points. Its hallmark feature includes a focus on the 5 Key Principles of Economics—1) Opportunity Cost, 2) The Marginal Principle (comparing marginal benefits and marginal costs), 3) Diminishing Returns, 4) The Spillover Principle (for externalities in production and consumption), 5) The Reality Principle (distinguishing real from nominal magnitudes). For financial professionals and analysts.

Product Details

ISBN-13:
9780130358127
Publisher:
Pearson
Publication date:
04/05/2002
Series:
Prentice-Hall Series in Economics
Edition description:
Older Edition
Pages:
463
Product dimensions:
8.00(w) x 9.90(h) x 0.80(d)

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Table of Contents

PART 1: INTRODUCTION AND KEY PRINCIPLES

Chapter 1: Introduction: What is Economics?

Chapter 2: Key Principles of Economics

Chapter 3: Exchange and Markets

Chapter 4: Supply, Demand, and Market Equilibrium

PART 2: A CLOSER LOOK AT SUPPLY AND DEMAND

Chapter 5: Elasticity: A Measure of Responsiveness

Chapter 6: Consumer Choice

Chapter 7: Market Efficiency and Government Intervention

PART 3:   INFORMATION AND EXTERNALITIES

Chapter 8: Imperfect Information: Adverse Selection and Moral Hazard

Chapter 9: Environmental Policy

Chapter 10: Public Goods and Public Choice

PART 4: MARKET STRUCTURES AND PRICING

Chapter 11: Production Technology and Cost

Chapter 12: Perfect Competition

Chapter 13: Monopoly and Price Discrimination

Chapter 14: Market Entry and Monopolistic Competition

Chapter 15: Oligopoly and Strategic Behavior

Chapter 16: Market Structure and Public Policy

PART 5: THE LABOR MARKET AND INCOME DISTRIBUTION

Chapter 17: The Labor Market and the Distribution of Income

Chapter 18: Beyond Perfect Competition: Unions, Monopsony, and Imperfect Information

PART 6: THE BASIC CONCEPTS IN MACROECONOMICS

Chapter 19: International Trade and Public Policy

 

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