Microeconomics, Concise Edition (with InfoTrac) / Edition 1

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Overview

Roger Arnold's PRINCIPLES OF MICROECONOMICS text has set a standard for student readability, engaging examples and applications, and solid theoretical content for 7 editions. With Microeconomics, Concise Edition, 1e, Arnold presents the same readability, relatable examples, and solid theory in a text that is pared down to the key concepts that instructors most want their students to understand. The 15 chapter text also includes access to iLrn Economics and a wealth of strong student and instructor supplements. In addition, the text is fully integrated with Aplia allowing instructors to utilize this key technology tool should they choose to do so. This is the trademark Arnold solid foundation and real-world relevance distilled into concise coverage at an affordable price.

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Product Details

  • ISBN-13: 9780324315011
  • Publisher: Cengage Learning
  • Publication date: 1/5/2006
  • Series: Available Titles CengageNOW Series
  • Edition description: Concise
  • Edition number: 1
  • Pages: 408
  • Product dimensions: 9.90 (w) x 8.40 (h) x 0.60 (d)

Meet the Author

Roger A. Arnold is Professor of Economics at California State University San Marcos, where his fields of specialization include general microeconomic theory and monetary theory. A widely respected authority on economic issues, Dr. Arnold is regularly featured on talk radio to discuss the state of the economy. He is also a proven author who has written numerous academic articles, hundreds of newspaper columns, as well as the popular Economics In Our Times textbook and principles of economics supplementary text How to Think Like an Economist. Dr. Arnold has been a member of the economics faculty at California State University Northridge, University of Oklahoma, Hillsdale College, University of Nevada Las Vegas, and California State University San Marcos. He served as chair of the economics department for two years at University of Nevada Las Vegas and for seven years at California State University San Marcos. During his tenure at UNLV he was regularly one of the top five finalists for the teacher of the year honor (in the College of Business and Economics), and in 1987 he received the best researcher of the year award. Dr. Arnold earned a B.S. in economics in 1974 from the University of Birmingham in England and received his M.A. in 1976 and his Ph.D. in 1979 from Virginia Polytechnic Institute and State University.

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Table of Contents

AN INTRODUCTION TO ECONOMICS. PART 1. ECONOMICS THE SCIENCE OF SCARCITY. 1. What Economics Is About. Appendix A: Working with Diagrams. Appendix B: Should You Major in Economics? 2. Economic Activities: Producing and Trading. 3. Supply and Demand: Theory. MICROECONOMICS. PART 2. MICROECONOMIC FUNDAMENTALS. 4. Elasticity. 5. Consumer Choice: Maximizing Utility and Behavioral Economics. Appendix C: Budget Constraint and Indifference Curve Analysis. 6. Production and Costs. PART 3. PRODUCT MARKETS. 7. Perfect Competition. 8. Monopoly. 9. Monopolistic Competition and Oligopoly. PART 4. FACTOR MARKETS AND RELATED ISSUES. 10. Factor Markets. 11. Interest, Rent, and Profit. 12. The Distribution of Income and Poverty. PART 5. MARKET FAILURE AND PUBLIC CHOICE. 13. Market Failure: Externalities, Public Goods, and Asymmetric Information. 14. Public Choice. THE WORLD ECONOMY. PART 6. INTERNATIONAL ECONOMICS: THEORY AND POLICY. 15. International Trade and Finance.

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