Microeconomics / Edition 4

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Overview

Offering a unique blend of solid theoretical content and student accessibility, this text stands apart with its emphasis on intriguing applications that convey the prevalence of economics in everyday life. By applying economics to phenomenon that students are familiar with and interested in, this book demonstrates like no other text how economic analysis can be applied to virtually anything of interest, thus helping students develop true economic intuition. Additional student-oriented features include a unique active-learning format, an emphasis on developing economic analysis skills, and an outstanding visual program for exhibits and graphs. Content highlights include balanced presentation of major macro theories; a micro presentation that centers around the trilogy of objectives, constraints, and choices; thorough integration of international topics; and fully-integrated Internet features that offer hands-on exercises foe exploring economics on-line. Microeconomics, 5e is also available in a macro split and both micro/macro are in the principles text.
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Product Details

  • ISBN-13: 9780470563588
  • Publisher: Wiley
  • Publication date: 11/2/2010
  • Edition number: 4
  • Pages: 816
  • Sales rank: 691,249
  • Product dimensions: 8.20 (w) x 10.10 (h) x 1.30 (d)

Meet the Author

DAVID BESANKO is the Alvin J. Huss Distinguished Professor of Management and Strategy at the Kellogg School of Management at Northwestern University. He received his AB in Political Science from Ohio University in 1977, his MS in Managerial Economics and Decision Sciences from Northwestern University in 1982. Before joining the Kellogg faculty in 1991, Professor Besanko was a member of the faculty of the School of Business at Indiana University from 1982 to 1991. In addition, in 1985, he held a post-doctorate position on the Economics Staff at Bell Communications Research. Professor Besanko teaches courses in the fields of Management and Strategy, Competitive Strategy, and Managerial Economics. In 1995, the graduating class at Kellogg awarded Professor Besanko the L.G. Lavengood Professor of the Year, the highest teaching honor a faculty member at Kellogg can receive.

RONALD R. BRAEUTIGAM is the Harvey Kapnick Professor of Business Institutions in the Department of Economics at Northwestern University. He is Associate Dean for Undergraduate Studies in the Weinberg College of Arts and Sciences. He received a BS in Petroleum Engineering from the University of Tulsa in 1970 and then attended Stanford University and the California Institute of Technology, and he has also held an appointment as a Senior Research Fellow at the Wissenschaftszentrum Berlin (Science Center Berlin). He has also worked in both government and industry, beginning his career as a petroleum engineer with Standard Oil of Indiana (now BP), serving as research economist in The White House office of Telecommunications Policy, and as an economic consultant to Congress, many government agencies and private firms on matters of pricing, costing, managerial strategy, antitrust, and regulation.

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Table of Contents

Part 1: Introduction To Microeconomics.

Chapter 1: Analyzing Economic Problems.

Chapter 2: Demand and Supply Analysis.

Part 2: Consumer Theory.

Chapter 3: Consumer Preferences and the Concept of Utility.

Chapter 4: Consumer Choice.

Chapter 5: The Theory of Demand.

Part 3: Production and Cost Theory.

Chapter 6: Inputs and Production Functions.

Chapter 7: Costs and Cost Minimization.

Chapter 8: Cost Curves.

Part 4: Perfect Competition.

Chapter 9: Perfectly Competitive Markets.

Chapter 10: Competitive Markets: Applications.

Part 5: Market Power.

Chapter 11: Monopoly and Monopsony.

Chapter 12: Capturing Surplus.

Part 6: Imperfect Competition and Strategic Behavior.

Chapter 13: Market Structure and Competition.

Chapter 14: Game Theory and Strategic Behavior.

Part 7: Special Topics.

Chapter 15: Risk and Information.

Chapter 16: General Equilibrium.

Chapter 17: Externalities and Public Goods.

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