Microeconomics: Theory and Applications, Eleventh Edition / Edition 11

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Overview

Ever since Edwin Mansfield pioneered the popular theory-and-application approach with the First Edition of Microeconomics, the text has been a perennial leader in the intermediate microeconomics course field.
Starting with the Tenth Edition and continuing with the Eleventh, co-author Gary Yohe has thoroughly revised the text while retaining its traditional strengths. Discussions remain accurate and clear, making use of engaging examples that draw on real-world applications to motivate the presentation of theory. This revitalized classic promises to continue to please instructors and their students.

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Product Details

  • ISBN-13: 9780393979183
  • Publisher: Norton, W. W. & Company, Inc.
  • Publication date: 8/1/2003
  • Edition description: Eleventh Edition
  • Edition number: 11
  • Pages: 764
  • Sales rank: 1,244,688
  • Product dimensions: 7.50 (w) x 9.50 (h) x 1.40 (d)

Meet the Author

The late Edwin Mansfield was for many years a distinguished professor of economics at the University of Pennsylvania. He was an internationally recognized expert in the economics of technology and industrial organization. His numerous texts, all published by W.W. Norton, have sold millions of copies around the world. In 1979, when Sino-American scientific agreements were finally reached, Mansfield was the first American economist to lecture in the People's Republic of China.

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Table of Contents

PART ONE—INTRODUCTION
1 The Nature of Microeconomics
2 Demand and Supply

PART TWO—CONSUMER BEHAVIOR AND MARKET DEMAND
3 The Tastes and Preferences of the Consumer
4 Consumer Behavior and Individual Demand
5 Market Demand
6 Choices Involving Risk
Cross Chapter Case
The Demand for Airline Travel: The North Atlantic Market

PART THREE—THE FIRM, ITS TECHNOLOGY AND COSTS
7 The Firm and Its Technology
8 Optimal Input Combinations and Cost Functions
Cross Chapter Case
Technological Change and the Cost of Climate Policy

9 Perfect Competition
10 Effects of Government Intervention: Applying the Competitive Model
11 Monopoly
12 Monopolistic Competition and Oligopoly
13 Game Theory and Strategic Behavior
Cross Chapter Case
Shaking the Tree of Global Telecommunications Markets

PART FIVE—MARKETS FOR INPUTS
14 Price and Employment of Inputs
15 Investment Decisions
Cross Chapter Case
Sex Discrimination and Comparable Worth

16 General Equilibrium Analysis and Resource Allocation
17 The Promotion of Economic Efficiency
18 Asymmetric Information
19 Public Goods, Externalities, and the Role of Government
Cross Chapter Case
The FCC and "The Biggest Auction in the Known Universe"
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