Microeconomics eThemes of the Times Update Edition plus MyEconLab 1-semester Student Access Kit / Edition 1

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More About This Textbook

Overview

Like so many experienced teachers, these authors believe students learn best if topics are introduced in the context of ideas and situations they can relate to. This textbook mirrors what professors already do in the classroom: it frames each major concept in a student-oriented example that extends through the entire chapter.

Introduction: Economics: The Science of Everyday Life; Efficiency and Allocation in the Global Economy; The American Economy in a Global Setting; Introduction to the Demand and Supply Framework; Elasticity; Market Efficiency and Government Intervention. The Role of Consumers and Firms: Consumer Behavior; Firm Production and Cost. Market Structure, Pricing, and Public Policy: Perfect Competition; Monopoly; Monopolistic Competition and Product Differentiation; Oligopoly; Antitrust, Regulation, and Deregulation. Resource Markets, Market Failure, and Public Goods: Firms and Financial Markets; Labor Markets; Poverty and the Distribution of Income; Market Failure: Public Goods and Externalities. International Trade and Finance: International Trade; International Finance.

For all readers interested in microeconomics.

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Product Details

  • ISBN-13: 9780321492340
  • Publisher: Addison Wesley
  • Publication date: 10/15/2006
  • Edition description: New Edition
  • Edition number: 1
  • Product dimensions: 8.30 (w) x 9.90 (h) x 1.10 (d)

Table of Contents

Part 1: Introduction
Chapter 1. Economics: The Science of Everyday Life
EXAMPLE: Registering for Class on the First Day of the Semester

Chapter 2. Efficiency and Allocation in the Global Economy
EXAMPLE: U.S Spending on Military Build-up and Healthcare

Chapter 3. The American Economy in a Global Setting
EXAMPLE: Ups and Downs of Pittsburgh's Steel Industry

Chapter 4. Introduction to the Demand and Supply Framework
EXAMPLE: Market for Coffee in Burlington, Vermont

Chapter 5. Elasticity
EXAMPLE: Lunchtime Market for Fast Food

Chapter 6. Market Efficiency and Government Intervention
EXAMPLE: Buying a Laptop Computer for College

PART 2: The Role of Consumers and Firms
Chapter 7. Consumer Behavior
EXAMPLE: Spending Money on Pizza or CDs

Chapter 8. Firm Production and Cost
EXAMPLE: Guitar Production in Nashville, TN

PART 3: Market Structure, Pricing, and Public Policy
Chapter 9. Perfect Competition
EXAMPLE: Pike Place Market and the Seattle Salmon Business

Chapter 10. Monopoly
EXAMPLE: Major League Baseball and an Atlanta Braves game

Chapter 11. Monopolistic Competition and Product Differentiation
EXAMPLE: Philly Cheese Steak Industry

Chapter 12. Oligopoly
EXAMPLE: Video Game Console Industry

Chapter 13. Antitrust, Regulation, and Deregulation
EXAMPLE: Ticketmaster as a Monopoly

PART 4: Resource Markets, Market Failure, and Public Goods
Chapter 14. Firms and Financial Markets
EXAMPLE: Google's Rise to Prominence

Chapter 15. Labor Markets
EXAMPLE: MP3 Carrying Case Manufacturer

Chapter 16. Poverty and the Distribution of Income
EXAMPLE: Oprah Winfrey's Career

Chapter 17. Market Failure: Public Goods and Externalities
EXAMPLE: The Chesapeake Bay's Endangered Natural Resources

Part 5: International Trade and Finance
Chapter 18. International Trade
EXAMPLE: Anti-globalization Protesters at the WTO Meeting in Seattle

Chapter 19. International Finance
EXAMPLE: The Argentine Financial Crisis

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