Microeconomics for Managers / Edition 1

Microeconomics for Managers / Edition 1

by David M. Kreps, David Kreps
     
 

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ISBN-10: 0393976785

ISBN-13: 9780393976786

Pub. Date: 09/01/2003

Publisher: Norton, W. W. & Company, Inc.

This outstanding new text by David Kreps, Microeconomics for Managers, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems.
Developed over the course of ten years at the Stanford Business School,

Overview

This outstanding new text by David Kreps, Microeconomics for Managers, underscores the connections between contemporary microeconomics and business, using full-length, integrated case studies to show prospective managers how economic models can yield answers to practical problems.
Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter’s five forces, signaling, transaction costs, and incentives.

Product Details

ISBN-13:
9780393976786
Publisher:
Norton, W. W. & Company, Inc.
Publication date:
09/01/2003
Edition description:
New Edition
Pages:
672
Product dimensions:
7.00(w) x 10.00(h) x 1.40(d)

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