Microeconomics for Public Managers / Edition 1

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Microeconomics for Public Managers presents a rigorous non-mathematical introduction to the study of microeconomics geared towards managers of nonprofit institutions.

  • Provides an introduction to the economist’s toolkit for students destined for not-for-profit enterprises and public institutions
  • Topics are selected for their relevance to the non-profit sector, enabling key issues to be covered in greater depth than standard microeconomic textbooks
  • Pertinent case studies and cost-benefit analysis are utilized throughout
  • Features end-of chapter problem sets and study questions
  • Describes economic decision-making applicable to non-profit managers
  • Accompanying website with instructor materials is available at www.blackwellpublishing.com/keating
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Editorial Reviews

From the Publisher
“I think this book begins to fill a serious gap in themarket. Many students are turned off by economics because theydon't see its applicability for their jobs. This book makeseconomics relevant to the NFP manager."
Robert T. Greenbaum, Ohio State University

“This book does a fine job meeting the needs of PublicAdministration students.”
John Graham, Rutgers University

“The Keatings’ approach of using cost-benefitanalysis as a capstone is for the best, since it gets students touse what they have learned about markets and the informationcontained in market prices, and what they have learned about marketfailure, in a unified application.”
Michael Rushton, Indiana University

“The exercises are a lot more useful for publicmanagement students than the ones in standard economicstextbooks. They are the kind I end up writing formyself.”
John McPeak, Syracuse University

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Product Details

  • ISBN-13: 9781405125444
  • Publisher: Wiley
  • Publication date: 10/14/2008
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 440
  • Product dimensions: 6.70 (w) x 9.60 (h) x 1.00 (d)

Meet the Author

Barry P. Keating teaches Non-profit Management, ManagerialEconomics, and Forecasting to undergraduate and graduate classes atthe University of Notre Dame. He conducts business forecastingseminars internationally for corporate professionals. He is also aHeritage Foundation Salvatori Fellow.

Maryann O. Keating teaches Principles of Economics,Graduate Survey of Economics, and Public Finance at IndianaUniversity South Bend. They have three adult children and live inSouth Bend, Indiana.

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Table of Contents

Organizational Alternatives

Part I:   Institutional Setting

Chapter 1.   Managerial Economics in Public and NonprofitAdministration:   An Overview

Chapter 2.   Characteristics of the Government and PrivateNonprofit Sectors

Part II:   Consumer Theory and Public Goods

Chapter 3.   Demand and Supply

Chapter 4.   Estimating Client Choice

Chapter 5.   Market Failure and Public Choice

Part III:  Production Theory and PublicAdministration

Chapter 6.  Production and Costs

Chapter 7.   Market Structure in Government and NonprofitIndustries

Chapter 8.   Selecting the Right Niche and Setting ClientFees

Chapter 9.   Strategic Goals:   If Not Profit,What?

Part IV:   Input Markets and Cost-BenefitAnalysis

Chapter 10.   Employing Labor and Capital

Chapter 11.  Cost-Benefit Analysis


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