A concise text focusing on core concepts, MICROECONOMICS FOR TODAY includes a wealth of use pedagogical features to provide opportunities for critical thinking, interactive reading, and built-in self-assessment. It also aids the visual learner by giving special attention to figures and graphs.
Dr. Irvin B. Tucker has more than 30 years of experience teaching introductory economics at the University of North Carolina Charlotte. He earned his BS in economics at North Carolina State University and his MA and PhD in economics from the University of South Carolina. Dr. Tucker is the former director of the Center for Economic Education at the University of North Carolina at Charlotte and a longtime member of the National Council on Economic Education. Dr. Tucker is recognized for his ability to relate basic principles to economic issues and public policy. His work has received national recognition with awards from the Meritorious Levy Award for Excellence in Private Enterprise Education, the Federation of Independent Business Award for Postsecondary Educator of the Year in Entrepreneurship and Economic Education, and the Freedom Foundation's George Washington Medal for Excellence in Economic Education. In addition, Dr. Tucker's research has been published in numerous professional journal articles on a wide range of topics, including industrial organization, entrepreneurship, and economics of education.
PART I: INTRODUCTION TO ECONOMICS. 1. Introducing the Economic Way of Thinking. 2. Production Possibilities and Opportunity Cost. 3. Market Supply and Demand. 4. Markets in Action. PART II: MICROECONOMIC FUNDAMENTALS. 5. Price Elasticity of Demand and Supply. 6. Consumer Choice Theory. 7. Production Costs. PART III: MARKET STRUCTURES. 8. Perfect Competition. 9. Monopoly. 10. Monopolistic Competition and Oligopoly. 11. Labor Markets. PART IV: MICROECONOMIC POLICY ISSUES. 12. Income Distribution, Poverty, and Discrimination. 13. Antitrust and Regulation. 14. Environmental Economics. PART V: THE INTERNATIONAL ECONOMY. 15. International Trade and Finance 16. Comparative Economic Systems 17. Growth and the Less-Developed Countries.