A concise text focusing on core concepts, MICROECONOMICS FOR TODAY includes a wealth of use pedagogical features to provide opportunities for critical thinking, interactive reading, and built-in self-assessment. It also aids the visual learner by giving special attention to figures and graphs.
Dr. Irvin B. Tucker brings more than thirty years of experience teaching introductory economics at the University of North Carolina at Charlotte to this text. Dr. Tucker earned his B.S. in economics at N.C. State University and his M.A. and Ph.D. in economics from the University of South Carolina. Dr. Tucker was a longtime member of the National Council on Economic Education and former Director of the Center for Economic Education at the University of North Carolina at Charlotte. Recognized for his ability to relate basic economic principles to global issues and public policy, Dr. Tucker's work has received national recognition throughout his career. He is the recipient of the Meritorious Leavy Award for Excellence in Private Enterprise Education, the Federation of Independent Business Award for Postsecondary Educator of the Year in Entrepreneurship and Economic Education, and the Freedom Foundation's George Washington Medal for Excellence in Economic Education. In addition, he has published numerous professional journal articles on topics including industrial organization, entrepreneurship, and sports economics. Dr. Tucker is also the author of the highly successful SURVEY OF ECONOMICS, a text for the one-term survey of economics course, published by Cengage Learning.
PART I: INTRODUCTION TO ECONOMICS. 1. Introducing the Economic Way of Thinking. 2. Production Possibilities and Opportunity Cost. 3. Market Supply and Demand. 4. Markets in Action. PART II: MICROECONOMIC FUNDAMENTALS. 5. Price Elasticity of Demand and Supply. 6. Consumer Choice Theory. 7. Production Costs. PART III: MARKET STRUCTURES. 8. Perfect Competition. 9. Monopoly. 10. Monopolistic Competition and Oligopoly. 11. Labor Markets. PART IV: MICROECONOMIC POLICY ISSUES. 12. Income Distribution, Poverty, and Discrimination. 13. Antitrust and Regulation. 14. Environmental Economics. PART V: THE INTERNATIONAL ECONOMY. 15. International Trade and Finance 16. Comparative Economic Systems 17. Growth and the Less-Developed Countries.