Microeconomics plus MyEconLab in CourseCompass plus eBook Student Access Kit

Overview

Microeconomics offers a novel approach to the principles of economics course based on three pedagogical principles:

  • Ongoing assessment is an essential component of the learning process;
  • Students understand concepts better when they are presented in the context of engaging stories;
  • Students remember more when they connect concepts to what they see or read in the news and what...
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Overview

Microeconomics offers a novel approach to the principles of economics course based on three pedagogical principles:

  • Ongoing assessment is an essential component of the learning process;
  • Students understand concepts better when they are presented in the context of engaging stories;
  • Students remember more when they connect concepts to what they see or read in the news and what they experience in their every day life.

Quality assessment permeates every component of Microeconomics, the first textbook to offer a class-tested test bank. MyEconLab’s innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.

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Product Details

  • ISBN-13: 9780321451279
  • Publisher: Prentice Hall
  • Publication date: 7/26/2006
  • Series: MyEconLab Series
  • Pages: 508
  • Product dimensions: 8.50 (w) x 10.00 (h) x 1.00 (d)

Table of Contents

Part 1: Introduction

1. Economics: The Science of Everyday Life

EXAMPLE Registering for Class on the First Day of the Semester

2. Efficiency and Allocation in the Global Economy

EXAMPLE U.S Spending on Military Build-up and Healthcare

3. The American Economy in a Global Setting

EXAMPLE Ups and Downs of Pittsburg's Steel Industry

4. Introduction to the Demand and Supply Framework

EXAMPLE Market for Coffee in Burlington, Vermont

5. Elasticity

EXAMPLE Lunchtime Market for Fast Food

6. Market Efficiency and Government Intervention

EXAMPLE Buying a Laptop Computer for College

PART 2: The Role of Consumers and Firms

7. Consumer Behavior

EXAMPLE Spending Money on Pizza or CDs

8. Firm Production and Cost

EXAMPLE Guitar Production in Nashville, TN

PART 3: Market Structure, Pricing, and Public Policy

9. Perfect Competition

EXAMPLE Pike Place Market and the Seattle Salmon Business

10. Monopoly

EXAMPLE Major League Baseball and an Atlanta Braves game

11. Monopolistic Competition and Product Differentiation

EXAMPLE Philly Cheese Steak Industry

12. Oligopoly

EXAMPLE Video Game Console Industry

13. Antitrust, Regulation, and Deregulation

EXAMPLE Ticketmaster as a Monopoly

PART 4: Resource Markets, Market Failure, and Public Goods

14. Firms and Financial Markets

EXAMPLE Google's Rise to Prominence

15. Labor Markets

EXAMPLE MP3 Carrying Case Manufacturer

16. Poverty and the Distribution of Income

EXAMPLE Oprah Winfrey's Career

17. Market Failure: Public Goods and Externalities

EXAMPLE The Chesapeake Bay's Endangered Natural Resources

Part 5: International Trade and Finance

18. International Trade

EXAMPLE Anti-globalization Protesters at the WTO Meeting in Seattle

19. International Finance

EXAMPLE The Argentine Financial Crisis

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