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· Ongoing assessment is an essential component of the learning process;
· Students/Readers understand concepts better when they are presented in the context of engaging stories;
· Students/Readers remember more when they connect concepts to what they see or read in the news and what they experience in their every day life.Quality assessment permeates every component of Microeconomics, the first textbook to offer a class-tested test bank. MyEconLab's innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.