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More About This Textbook


Microeconomics offers a novel approach to the principles of economics course based on three pedagogical principles:

· Ongoing assessment is an essential component of the learning process;

· Students/Readers understand concepts better when they are presented in the context of engaging stories;

· Students/Readers remember more when they connect concepts to what they see or read in the news and what they experience in their every day life.

Quality assessment permeates every component of Microeconomics, the first textbook to offer a class-tested test bank. MyEconLab's innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.

Read More Show Less

Product Details

  • ISBN-13: 9780321278951
  • Publisher: Pearson Education
  • Publication date: 10/24/2005
  • Edition number: 1
  • Pages: 476
  • Product dimensions: 8.50 (w) x 9.80 (h) x 0.80 (d)

Table of Contents

Part 1: Introduction

1. Economics: The Science of Everyday Life
EXAMPLE Registering for Class on the First Day of the Semester

2. Efficiency and Allocation in the Global Economy
EXAMPLE U.S Spending on Military Build-up and Healthcare

3. The American Economy in a Global Setting
EXAMPLE Ups and Downs of Pittsburg's Steel Industry

4. The Demand and Supply Framework
EXAMPLE Market for Coffee in Burlington, Vermont

5. Elasticity
EXAMPLE Lunchtime Market for Fast Food

6. Market Efficiency and Government Intervention
EXAMPLE Buying a Laptop Computer for College

PART 2: The Role of Consumers and Firms

7. Consumer Behavior
EXAMPLE Spending Money on Pizza or CDs

8. Firm Production and Cost
EXAMPLE Guitar Production in Nashville, TN

PART 3: Market Structure, Pricing, and Public Policy

9. Perfect Competition
EXAMPLE Pike Place Market and the Seattle Salmon Business

10. Monopoly
EXAMPLE Major League Baseball and an Atlanta Braves game
11. Monopolistic Competition and Product Differentiation
EXAMPLE Philly Cheese Steak Industry

12. Oligopoly
EXAMPLE Video Game Console Industry

13. Antitrust, Regulation, and Deregulation
EXAMPLE Ticketmaster as a Monopoly

PART 4: Resource Markets, Market Failure, and Public Goods
14. Capital Markets
EXAMPLE Google's Rise to Prominence
15. Resource Markets
EXAMPLE Laptop Bag Manufacturing in Dallas, TX

16. The U.S. Labor Market and theDistribution of Income
EXAMPLE Oprah Winfrey's Charitable Giving
17. Market Failure and Public Goods
EXAMPLE Fishing in the Chesapeake Bay
Part 5: International Trade and Finance
18. International Trade
EXAMPLE Anti-globalization Protesters at the WTO Meeting in Seattle
19. International Finance
EXAMPLE The Argentine Financial Crisis
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