Microeconomics plus MyEconLab plus eBook 1-semester Student Access Kit / Edition 5

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Overview

Students need to learn two skills in this course: they need to master the requisite micro theory, and at the same time develop their problem-solving skills. Microeconomics has become a market leader because Perloff presents theory in the context of real, data-driven examples, and then develops intuition through his hallmark Solved Problems. Students gain a practice perspective, seeing how models connect to real-world decisions being made in today’s firms and policy debates.

Introduction. Supply and Demand: Supply and Demand; Applying the Supply-and-Demand Model. Consumer Theory: Consumer Choice; Applying Consumer Theory. Theory of the Firm: Firms and Production; Costs. Perfect Competition: Competitive Firms and Markets; Applying the Competitive Model; General Equilibrium and Economic Welfare. Market Power and Market Structure: Monopoly; Pricing and Advertising; Oligopoly and Monopolistic Competition; Game Theory. Factor Markets: Factor Markets and Vertical Integration; Interest Rates, Investments, and Capital Markets. Uncertainty, Missing Markets, and Limited Information: Uncertainty; Externalities, Commons, and Public Goods; Asymmetric Information; Contracts and Moral Hazards.

For all readers interested in algebra-based intermediate microeconomics.

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Product Details

  • ISBN-13: 9780321531193
  • Publisher: Addison Wesley
  • Publication date: 6/4/2008
  • Edition description: Older Edition
  • Edition number: 5
  • Pages: 800
  • Product dimensions: 8.20 (w) x 10.30 (h) x 1.30 (d)

Meet the Author

Jeffrey M. Perloff is a professor in the Department of Agricultural and Resource Economics at the University of California at Berkeley. His economic research covers industrial organization, marketing, labor, trade, and econometrics. His textbooks are Modern Industrial Organization (coauthored with Dennis Carlton) and Microeconomics: Theory and Applications with Calculus. He has been an editor of Industrial Relations and an associate editor of the American Journal of Agricultural Economics. He is an associate editor of the Journal of Productivity Analysis and edits the Journal of Industrial Organization Education. He has consulted with nonprofit organizations and government agencies (including the Federal Trade Commission and the Departments of Commerce, Justice, and Agriculture) on topics ranging from a case of alleged Japanese television dumping to the evaluation of social programs. He has also conducted research in psychology. He is a fellow of the American Agricultural Economics Association. He received his B.A. in economics from the University of Chicago in 1972 and his Ph.D. in economics from the Massachusetts Institute of Technology in 1976. He was previously an assistant professor in the Department of Economics at the University of Pennsylvania.

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Table of Contents

1. Introduction

Part I. Supply and Demand
2. Supply and Demand
3. Applying the Supply-and-Demand Model

Part II. Consumer Theory
4. Consumer Choice
5. Applying Consumer Theory

Part III. Theory of the Firm
6. Firms and Production
7. Costs

Part IV. Perfect Competition
8. Competitive Firms and Markets
9. Applying the Competitive Model
10. General Equilibrium and Economic Welfare

Part V. Market Power and Market Structure
11. Monopoly
12. Pricing and Advertising
13. Oligopoly and Monopolistic Competition
14. Game Theory

Part VI. Factor Markets
15. Factor Markets and Vertical Integration
16. Interest Rates, Investments, and Capital Markets

Part VII. Uncertainty, Missing Markets, and Limited Information
17. Uncertainty
18. Externalities, Commons, and Public Goods
19. Asymmetric Information
20. Contracts and Moral Hazards

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