Microeconomics: Principles and Applications provides a lively, rigorous introduction to basic economic theory and its applications. It has been carefully crafted in terms of both content and supporting pedagogy to keep students focused on learning and applying the central ideas used in economic analysis. Its objective is to be a study tool for students and a complement to, rather than a substitute for the instructor. Pedagogy and applications are designed to maintain a focus on the fundamentals while allowing instructors the flexibility to bring in additional material as they choose. In-text Internet links and a dedicated Web site provide opportunities and exercises for students to access and analyze additional real-world economic applications. This text is available in combined micro/macro hardcover and in softcover split versions.
Dr. Robert E. Hall is a prominent applied economist. He is the Robert and Carole McNeil Joint Professor of Economics at Stanford University and Senior Fellow at Stanford's Hoover Institution, where he conducts research on inflation, unemployment, taxation, monetary policy, and the economics of high technology. Dr. Hall received his Ph.D. from MIT and has taught there as well as at the University of California, Berkeley. He was the president of the American Economic Association for the year 2010. He is also director of the research program on Economic Fluctuations of the National Bureau of Economic Research, and chairman of the Bureau's Committee on Business Cycle Dating, which maintains the chronology of the U.S. business cycle. He has published numerous monographs and articles in scholarly journals, and co-authored a popular intermediate text. Dr. Hall has advised the Treasury Department and the Federal Reserve Board on national economic policy and has testified on numerous occasions before congressional committees.
Dr. Marc Lieberman is Clinical Professor of Economics at New York University. He received his Ph.D. from Princeton University. Dr. Lieberman has taught graduate and undergraduate courses in microeconomics, macroeconomics, econometrics, labor economics, and international economics. He has presented his extremely popular Principles of Economics course at Harvard, Vassar, the University of California at Santa Cruz, the University of Hawaii, and New York University. Dr. Lieberman has won NYU's Golden Dozen teaching award three times and has also received the Economics Society Award for Excellence in Teaching. He is co-editor and contributor to THE ROAD TO CAPITALISM: ECONOMIC TRANSFORMATION IN EASTERN EUROPE AND THE FORMER SOVIET UNION. Dr. Lieberman has consulted for the Bank of America and the Educational Testing Service. In his spare time, he is a professional screenwriter and teaches screenwriting at NYU's School of Continuing and Professional Studies.
PART I: PRELIMINARIES. 1. What Is Economics? 2. Scarcity, Choice and Economic Systems. 3. Supply and Demand. 4. Working with Supply and Demand. PART II: MICROECONOMIC DECISION-MAKERS. 5. Consumer Choice. 6. Production and Cost. 7. How Firms Make Decisions: Profit Maximization. PART III: PRODUCT MARKETS. 8. Perfect Competition. 9. Monopoly. 10. Monopolistic Competition and Oligopoly. PART IV. LABOR, CAPITAL AND FINANCIAL MARKETS. 11. The Labor Market. 12. Income Inequality. 13. Capital and Financial Markets. PART V: EFFICIENCY, GOVERNMENT, AND THE GLOBAL ECONOMY. 14. Economic Efficiency and the Competitive Ideal. 15. Government's Role in Economic Efficiency. 16. Comparative Advantage and the Gains from Trade. USING ALL THE THEORY. The Microeconomics of Online Retailing.